Nov. 19, 2018

What Happens When You Believe in Yourself - Ellen Latham with Orangetheory Fitness

What Happens When You Believe in Yourself - Ellen Latham with Orangetheory Fitness

Ellen Latham is a perfect example of “never say never”. She took a vision she had in her mind, and a love of helping people become happy and healthy, and created a billion dollar business. Today, she shares her journey of going from a single mom fired from her job, to opening her own fitness center, to creating Orangetheory Fitness, a company that changed the fitness industry and created a colorful new category. She also shares some top level fitness insight, how she overcomes moments of self doubt, and why she will never give up a delicious bowl of spaghetti.

What You’ll Hear in This Episode:

  • Ellen’s background in fitness and health, and the impact her parents had on her winning mindset.
  • Yes, even Ellen has mornings she doesn’t want to get up and workout. Find out how she gets out of bed to rise and conquer.
  • Ellen’s very own fitness regime, eating plan, and the different modalities and moderations she does to switch it up.
  • The fateful day Ellen got let go from her job, and the details she still remembers decades later.
  • How her father instilled his sports psychology of momentum shifting to be resilient, grateful and proactive.
  • The societal shift in mindset and mentorship of women in business over the recent generations that Ellen has witnessed.
  • How Ellen made the giant leap from giving one on one lessons, opening a pilates studio and opening “Ellen’s Ultimate Workout”.
  • The way Ellen brought in cutting edge science to design workouts that get proven results in an entire new category.
  • Why Ellen turned away her first offer to franchise!
  • The lessons Ellen learned in not being able to “Ellen-ize” every studio, and the need to create design templates that could be followed successfully.
  • That asking for help and support is a display of strength, not a sign weakness.
  • The wonderful and unique culture that Orangetheory creates in every studio, with every person.
  • The importance of mixing human contact with modern technology in business, and how Orangetheory balances both.
  • Why women shouldn’t be afraid of weight lifting!
  • What’s next for Orangetheory, and Ellen both personally and professionally.
  • Ellen’s advice for female entrepreneurs looking to truly live their best life: believe in your potential, find your purpose, stick with your people.


  • “Create your “why”, and you gain clarity and motivation.”
  • “I’m Italian, so carbs are something we will never give up.”
  • “Focus on what you do have and your talents, know your worth.”
  • “When I hear a problem, I look for solutions. That’s just who I am.”
  • “You have to believe in your potential one thousand percent.”
  • “Take advantage of the colorful thinking of women. It will add to your business.”
  • “I’m going to leave a legacy of changing and improving the world.”
  • “You find great happiness when you find your purpose in life.”


Ellen Latham

Orangetheory Fitness


Journey Into the Inner Circle:

Carrie Doll

@CarrieADoll - Twitter

@carriedollconsulting - Instagram

Carrie Doll - Facebook

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