Exploring the Future of Audio Technology: An Insightful Discussion with Jim Garrett from Harman

In this episode of YourTechReport, hosts Marc Aflalo and Mitchell Whitfield welcome Jim Garrett, the Senior Director of Product Strategy and Planning at Harman, a Samsung company. Harman is a pioneer in the audio space, operating under various brands under the Harman umbrella.

Garrett discusses the extensive reach of Harman's brands, stating that they have likely touched every person in the world in some way, particularly through the JBL brand. He emphasizes JBL's unique position in the audio world, being involved in content from its creation to its playback, whether it's live sound at a concert, in a movie theater, or in a car.

Garrett also highlights Harman's significant role in the automotive industry, providing both branded and unbranded audio systems and infotainment technologies for various car manufacturers.

Discussing Harman's approach to audio design, Garrett explains that the company is science-based, relying on decades of research and the expertise of renowned audio engineers. He mentions the "Harman target curve," a preferred response curve derived from extensive research around the world, which guides the creation of their audio products.

Garrett also talks about the impact of the pandemic on consumer behavior, noting a significant increase in spending on audio and video products as people sought to enhance their home entertainment experiences. He mentions the trend towards "new style Jaya," or modern retro designs, which combine retro aesthetics with modern features and connectivity.

In terms of future trends, Garrett predicts a continued focus on ease of use and convenience, alongside high-quality performance. He emphasizes the importance of making high-performance audio products that are easy to operate and connect, right out of the box.

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