An I'view w/ Mathieu Turbide, VP of Digital Content, Quebecor on QUB Radio

QUB Radio, the digital radio and podcast platform launched by Quebecor Media last October, recently introduced the concept of a customizable morning show. It allows listeners to build their own programming based on personal preference.
On this episode of Broadcast Dialogue - The Podcast, Mathieu Turbide, Quebecor’s Vice-President of Digital Content, on the company’s move into online radio, the challenges of monetization and Quebecor's ultimate goal of convergence.