Craig Lester & Tim Parent of ag news startup Rural Roots Canada

Radio news veteran Craig Lester bet on himself in 2022, leaving his full-time job at Calgary's 660 News Radio to pursue his passion for agriculture media.

Rural Roots Canada now reaches radio stations across Alberta and B.C. with both weather and daily features, in addition to providing communications support to the industry.

Lester and Tim Parent join Broadcast Dialogue - The Podcast to talk about the startup, the importance of authenticity in storytelling, and they share their advice to other journalists thinking about going out on their own.

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