Francis Currie on UK radio, Smashprep & competing on content

On this episode of Broadcast Dialogue - The Podcast, we talk with UK broadcast veteran and consultant Francis Currie on why radio needs to pay more attention to the 15-25 demo and get serious about competing on content. We also dive into Currie's new "Smashprep" service for on-air performers, and talk about how UK radio has been weathering COVID-19.