Terry O'Reilly on new podcast production venture Apostrophe Podcast Company

On this episode of Broadcast Dialogue - The Podcast - longtime ad man and Under the Influence host Terry O'Reilly on Apostrophe Podcast Company, the new podcast production house he's founded with his wife and two daughters.
O'Reilly covers good storytelling, why he's hopeful podcasting will shake up terrestrial radio and why smart advertisers should take another look at the medium.