Dec. 11, 2021

Twitter Canada on 2021 and the evolution of social conversation

Twitter Canada on 2021 and the evolution of social conversation

On this episode of Broadcast Dialogue - The Podcast, we talk to Twitter Canada "tweeps" Conor Clarance, Head of Sports Marketing, and Shay Thiyagarajah, Partnerships Manager, on the big year that was 2021 for the social platform, including a raft of product updates, how Canadian media is leveraging Twitter for live events, and tips for getting that elusive little blue "verified" checkmark.


A lot of you listening love to have a love-hate relationship with Twitter, but 2021 was a big year for the social platform and its Canadian operation. Twitter Canada substantially scaled up at its Toronto office with the app also rolling out an ambitious series of product updates ranging from newsletters to social audio, safety features, and a subscription tier...not to mention that since we recorded this episode in November, co-founder Jack Dorsey stepped down as CEO.

On this episode of Broadcast Dialogue - The Podcast, we talk to Twitter Canada "tweeps" Conor Clarance, Head of Sports Marketing, and Shay Thiyagarajah, Partnerships Manager, on how these new features are being embraced, how Canadian media is leveraging Twitter for live events, and tips for getting that elusive little blue "verified" checkmark.

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