Sponsors

Ontario Travel & Tourism Monthly (OTTM) is a continuous insights program tailor-made for Ontario’s tourism industry. It delivers fresh, localized data every month—highlighting not just traveler destinations, but also how they think and plan. By moving beyond generic national figures and lagging reports, OTTM equips tourism stakeholders with timely, actionable intelligence to make smarter decisions when they matter most.

• Ontario-Focused Insights: Concentrates specifically on Ontario’s most impactful tourism segments, including U.S. drive‑ and fly‑markets, as well as high‑intention local travelers—providing only the data that truly matters.

• Consistent, Monthly Updates: Offers monthly tracking of traveler sentiment, destination interest, and trip‑planning behaviors, enabling stakeholders to respond promptly and effectively.

• Rich Context, Local Impact: Goes deeper than basic metrics—offering contextual insight into economic sentiment, political outlook, border perceptions, safety, climate, and other external factors that influence travel.

• Forward-Looking Focus: Keeps an eye on emerging trends like AI in travel planning and evolving travel values to help users anticipate what’s next in the tourism landscape.

• Robust and Growing Dataset: Each monthly wave surveys around 1,000 travelers across Ontario and key U.S. markets. Over time, these data accumulate into a powerful resource for trend spotting, benchmarking, and long-term strategy.

• Guided Support for Subscribers: Beyond delivering data, subscribers gain a partner. OTTM provides onboarding assistance, monthly briefing notes, direct access to its insights team, and optional check‑ins for deeper strategic discussions.