Nov. 30, 2023

Nancy Gharib: Building a Business That Suits You

Nancy Gharib is the Founder and CEO of Simple Split, a money management company designed to help co-parents and roommates easily track and share expenses. As a mother and co-parent herself, Nancy was well aware of the struggles that come along with trying to divide money evenly in those kinds of situations, so she created Simple Split to help ease the burden.

In this episode, she discusses the issues she faced that led her to create Simple Split, as well as the fears she faced as a first-time tech entrepreneur, and how she was able to overcome them. She believes the best way to build a business is to find a struggle you know intimately, create a solution, and use it to help others facing the same struggle. As she says, the credibility of the product is in the experience of the person delivering it.

Nancy is also an organizational change management consultant, as well as a certified coach- experiences which she says were vital in helping her create Simple Split. If you'd like to try Simple Split, check out their website.

Transcript

Emily Rodger  0:00  
Hi, I'm Emily Rodger hosted the boiling point podcast, my co host de Valle. And I will bring you thoughtful discussions with leaders who are positively impacting our world. This is the boiling point where leadership and inspiration means. Hello, Dave, we're back for another episode. I've missed you.

Dave Veale  0:21  
Yeah, well, you've been traveling. And as we do in many of this, the start of our interviews, or before we get into it start very podcast, it seems to be I asked you where you've been? And I know, from the pictures I've seen, you've been to some pretty cool exotic places in the last couple of weeks. So why don't you share with the listeners where you've been?

Emily Rodger  0:46  
So I just got back a few days ago, I was in Bolivia, in the jungle doing a fly fishing trip. And I mean, words don't even do it. Justice. I did a friend of mine on the lodge down there. So they invited me down. And just last year, they started doing a helicopter program. So the lodge is very remote. And then every day, I got to take a helicopter to an even more remote river that few people, if any people some of these rivers have ever seen or fished before. So it was yeah, a full jungle experience and cut some incredible fish had just the most at venturous. Time, it still feels very surreal. Well,

Dave Veale  1:36  
yeah, and actually, people should check out I guess, Instagram or LinkedIn is where I saw it. But um, you show pictures of the fish you caught? Which are these massive fish? They look like right out of, you know, like, a prehistoric show, you know, I mean, like, and in the helicopter. And what was amazing with the helicopter one and I watch was so close to the ground, you were, ya know, like, it was like, Oh, geez.

Emily Rodger  2:03  
Yeah, being able, I think, to see the jungle from so many different perspectives, from like walking through it, to swimming through the rivers to then getting to fly over the canopy of it. And seeing just the different vegetation and wildlife from all of these different perspectives was really fascinating.

Dave Veale  2:23  
So you swam across one of the rivers, yeah,

Emily Rodger  2:27  
it was a lot of swimming, because there were certain sections that you could only get past by swimming through them. And then one day, the night before we got so much rain, and so the river kind of blew up that we were fishing in. And we ended up having to like call in the helicopter early to pick us up because of the river was rising so fast that one of the areas that it could have landed if we hadn't even waited a couple hours, there wouldn't have been a place for it to land. But yeah, definitely lots of swimming. And there were certain times that it's like, okay, there's a lot of critters in here that that's what I was super friendly.

Dave Veale  3:05  
That that thought, oh my gosh, yeah. So you're braver than I am. Emily,

Emily Rodger  3:11  
I get so focused on fish. And I get so focused on my goal that I forget about everything else. Yet. Sometimes I'll have these moments of oh, wait a minute. There's a Cayman, right there.

Dave Veale  3:23  
Oh, my gosh.

Emily Rodger  3:26  
Yeah, that was the last adventure. And I'm already booked to go back there next year. I'm going to host a group there next year. So I just kind of went down this time to explore it for myself and learn all about it and excited to bring others to see it next year. Awesome.

Dave Veale  3:41  
Okay. Well, Nancy is here

Emily Rodger  3:44  
today. Nancy, welcome to the boiling point podcast. I could go on and ramble all about you first.

Nancy Gharib  3:52  
Thank you so much for having me.

Emily Rodger  3:55  
Yeah. So this is Dave's first time meeting Nancy and connecting you to and cash like I'm gonna love everything about this podcast. But I love how just I'm able to connect really amazing people and share some really amazing stories of leadership of entrepreneurship, of stepping into who you who we truly are, and breaking past the limitations that we put on herself. And so with that being said, Nancy, it is such a pleasure to have you here and in typical boiling point fashion. We will have you introduce yourself both to Dave and the listeners.

Nancy Gharib  4:33  
Well, it's so great to be here. Thank you for this lovely introduction. So yeah, I'm Nancy. I'm CEO of simple split, which is a text based solution that helps co parents and roommates track and split expenses. So by text based, I mean, you basically snap a photo of your expense. It comes to me and the magic happens in the back end and we create a space where you can split equally transparently or In some cases, not equally, with the sharing party, typically co parent or roommate. And so really I came up with a simple split just as a mom going through and a co parent going through the same kind of challenges myself, it was just a bit of a messy process. And I, I realized that I wasn't the only one who was going through the messy process. And, you know, I checked out there to see what there was available. And nothing really met my specific need, there was a lot of stuff that was for all things divorce, but not just the financial exchange process. And so yeah, that, as you might imagine, you know, came up through my own pain and experience, but in my primary profession, I'm actually an organizational change management consultant, in that line of work. And I am a certified coach as well inspired by Emily herself. And so that line of work is actually really helped my entrepreneurship hat was simple split. So that's me in a nutshell.

Dave Veale  6:00  
So I love when I hear people and I think, as a small group of people that they come upon something and they go, how come there's nothing in the space? Like, how come like, what's this? And then, instead of complaining about it, or maybe you did complain, but I don't know, I would probably complain about a little bit is, you say, Hey, here's an opportunity. So like, tell me how that came to be like, you know, from from like, wait a sec, I'm having trouble managing expenses, you know, what's here in the space to waste like, there's nothing here and I think I've got a solution here.

Nancy Gharib  6:33  
The only way to describe it, Dave is honestly fairly organic. Like, there wasn't like one pivotal moment where I'm like, Okay, God, I got to do, you know, something I'm going to create this kind of was like a sequencing of steps. And I'd say the biggest like, problems that I had that were recurring was, like something as simple as going to the store to buy a Coke for one of my kids at that time, you know, they were much younger, and I've got teens now. But there's, believe it or not a whole sequence of things that has to happen before you and the CO parent agree, and getting to that agreement was a big pain point. For me, it wasn't easy. And on the personal side, I actually am terrible at finding my receipts and keeping my receipts. So I'm actually terrible at keeping, you know, and sometimes they fade and that sort of thing. So there was just time consuming to track and manage. It just was like a pain, you know, to say, Hey, should we buy this code for $100, or this one for 200? It was just an extended conversation that was unnecessary. And worst of all, is like these conversations would happen in like circular texts here, or emails there, or a phone conversation that you forget, it's just impossible to keep track. And so I think it just was a gradual. Okay. My accountant, can you help me with this, and she created something pretty amazing in Excel. But it still was fairly manual. And I'm thinking, you know, I've literally got to sit there just like I'm doing my annual taxes, and calculate and so on. So it's just a big time drain. And yeah, simple split, just took all that pain away. So I'm super excited to really get it out and help prove it out that it's not just me that thinks this is great. And it's going to help a whole lot of people get past those itchy points post mid post divorce. And the last thing I'll say is, you know, we think after divorce, and even in a roommate situation, like it's the same kind of pains where you'd think something's just agreed upon, or it's written down. But it really isn't that simple. And oftentimes, there's a lot of nuances that you just don't expect. And at that time, there's just no better way for me, so I just went ahead and created it.

Dave Veale  8:48  
And what's the response been so far? Well,

Nancy Gharib  8:50  
it's been amazing, actually, in this very, very early stage, like I'd say, precede stage. So first of all your family and friends can can be like, Yeah, this is great, or give you critical feedback. But it's really, it's almost like a baby step to hearing wider feedback. And I'd say the pinnacle of knowing that this was going somewhere, was when I stepped into a club clubhouse for him. I'm not sure if you're familiar with that app. But I did a pitch to Arlene Dickinson who is Dragon's Den, Dragon. And, you know, she heard the pitch and she said, Nancy, don't change the thing about your pitch. It's absolutely amazing. I wish I had this when I was going through my divorce. It's so simple. It's exactly what you say, Come back when you have customers. And so I'm literally at that doorstep. So that was in those early days where you're still sort of proving yourself out. It was such a validating and encouraging piece of feedback. But more than that, I think just having been through some mentors in my local town and an incubator in my local town, and now the pretty well greatest predictor of that as I'm entering into investor discussions and and a partnership agreement with the global investor firm. So we're on our way. And I think the most important thing to me, but simple split is that the people who use it say, hey, Nancy, this is great. Or hey, Nancy, can you do that, or this is really at that point now, where we really want to shape a product that serves people, so well frees their precious time up to be with their kids or do other things. And so we're kind of at the doorstep of that point, Dave. And having built up to this point, we've done a good degree of feedback that's pointed us in the right direction. Yeah,

Emily Rodger  10:31  
Nancy, it's so exciting to me, because I've actually was thinking before this call, but it has been two years since you and I first met. So just seeing you go and grow through this whole process, and the creativity and the resilience. And even with that, that pitch with Arlene Dickinson that some people could have taken that and could have seen that as a closed door, if she wasn't willing to invest right then. But you saw that as the opportunity and that kind of building block. And you saw that as affirmation. And that is something that has always stood out to me about you of your ability to just keep seeing the bigger picture and things and stepping further and further into that. That's

Nancy Gharib  11:17  
so interesting, because I find, I wouldn't be able to imagine, envisioning it that way. I think in the early days, like maybe it's a confidence building as you go. Like, I think with an entrepreneurial venture like this, there is a stage where you're kind of like a deer in headlights stage where you're like, Okay, can I do this? Am I a tech entrepreneur, that's not my title, in my suited for this will people think I'm credible. And you go through all of these kind of like early seed doubts. And then you realize like partway through, in especially where you hear about stories of the millions of nose that people have got, like, you know, the Harry Potter inventor, and then you hear them everywhere. And you see these incredible successes. So I think, in addition to just like that business side of, okay, you're going to hear nose, or you're going to hear we'll do it this way, or do it that way. But I think you nailed it, Emily, when you have a vision that you're eternally aligned to, which is it is really my mission to help avoid people, these stressors, these unsuspecting people who exit a marriage and think that Okay, great, it's written down is going to be just fine, is really the unsuspecting part that I still want to help people with. And with, you know, an affordability factor in mind. And so those instances where you know, you don't get a hey, yes, I'm going to invest in this come on in Nancy is more. So hey, what are the nuggets that I can take from this from this person's explicit bag of experience, and, you know, pivot or tweak for him and incorporate to build a product that is going to make it and help people?

Dave Veale  12:56  
You think having the personal experience? Does that give the business maybe a different kind of lifeforce in a way, versus without having that experience, kind of describing the value of the of this particular product.

Nancy Gharib  13:10  
I've learned that along the way, Dave, that the credibility of the product is actually in the experience of the person who's delivering it. And so what I'm learning is that people gain trust first, and this is exactly the same in my primary line of work, you know, change management is about helping people through transitions, but they have to trust the person that's holding their hand through it. And so you'll probably soon see me and my face is much more behind simple split, and really just, you know, trying to infuse words of wisdom, support guidance, you know, what I needed back then, that I did get, and it's funny, because I do get a lot of people just DMing me or reaching out and LinkedIn, my friends, I'm sort of the first person people will call if they're going through something. And you know, just that helping hand. I mean, that's really what this is about. It's not just about, hey, sign up and, you know, manage your receipts. It's about how can we navigate this new territory more easily with grace with a supportive helping hand. So I hope to build a bit more of a presence and a community around that through simple split. What

Dave Veale  14:21  
I think is interesting is how it makes a lot of sense, this idea that dealing with all these receipts and trying to figure out, you know, how do you how is equitable and fair and can take so much away from just having that interaction you want with your kids or when that being part of the focus of the pitch, if you will, but that's being the value proposition because it makes a lot of sense. You know, it's like, well, you know, here's what you get, because you can you can gain time by not being overloaded with this whole and who can't relate to that. Well,

Nancy Gharib  14:53  
yeah, million percent. And what you just said is actually like the crux of the whole endeavor is like We think it's a financial challenge. And like, even if you look at some of the stats now, like nine out of 10, couples are divorcing because of financial disagreement. But beneath that is really an emotional disagreement. Like there's something emotionally and it's not connecting with two people if finances is a constant source of grief. And so you're absolutely right. And I'd say the even bigger objective is to enable easeful communication, and fair and transparent access to sometimes it's like, almost as a metaphor of somebody holding receipts in their pocket and other receipts in another pocket, you lose track, and you end up leaving money on the table. And ultimately, what that does is take away from the kids. And

Dave Veale  15:42  
that was really interesting. For me, when you describe, like the whole how challenging the financial pieces in a relationship. My wife, I've been married for 17 years. And yes, that's a conversation about how I'm spending money or how money is being spent. So certainly, I totally can relate. And what was interesting was when we went like, so I'm not a Catholic, but I got married in the Catholic Church, and we went through the whatever they call it with a priest takes you through that kind of pre marriage counseling. Yeah, you know, which kind of one of the surface seems kind of odd, someone who's never been married, taking you through this. But what was really interesting for me, was this guy was so practical of this priest, and he spent most of time talking about how do you guys have difficult conversations around money? And I remember thinking, really, like, we're coming here to hear this. And, but he's onto something. And, and clearly, you're, you're seeing it as well. I just bring that up. It's just kind of an interesting point. Yeah.

Nancy Gharib  16:40  
Yeah. That's, that's interesting. He must see it a lot, I suppose. And, well, yeah. And it's, it's not something you necessarily talk about, like, you know, in the first of all, like, divorce, nobody wants to talk about it. And that was one of the reasons that I kind of thought, no, you know, I don't need an app that's going to be like all things divorce and custody. And, you know, some of these apps, they monitor tone and in exchange communications. And I just, frankly, didn't want to identify as being divorced anymore. I just wanted to be a mom, and, you know, independent and do my thing. And so part of that is, you know, a bit of identity around just feeling free and being able to manage yourself really well. And I think, you know, back to your point, like, I do think it's a conscious, it's a great thing that this, you are in that kind of conversational space, because nobody really sets us up for success with these conversations, we come into our marriages with a certain value system, we don't really address it head on, or, you know, it'll come out in different ways. And unless you've set up some nice, kind of, I don't know, agreement principles, you know, then it's, it can become more difficult. But I'm sure that's not the case in your beautiful after 17 years of marriage.

Dave Veale  18:03  
I would say, ya know, there are some ups and downs. But finances is surely comes into conversations as father, whatever his name was mentioned, you know, 18 years ago, whatever it was. So he was on to something for sure. So I'd love to hear how you you to Matt, how you guys got connected?

Nancy Gharib  18:22  
Should I turn that one over to you, Emily, are

Emily Rodger  18:24  
you go for you go for? Oh, well, this

Nancy Gharib  18:26  
is us is really, you know, Emily tipped off on this when we first entered the room. And it's almost like a beautiful segue because Emily has been a very critical part of my personal journey. So I found Emily on LinkedIn, I was just scrolling like usual. And all of a sudden, I see in my feed a picture of beautiful Emily with a big smile and her tooth missing. And she essentially in that post, I think by the time I had seen it, it was fairly early on in the life of this post, like two years ago. And I don't remember how many, you know, likes or whatever views it had. But obviously, I'm getting to a point was like, fast forward two years later, and I think it's got like millions of views right now. But obviously, at that time, this this picture spoke to me not only in spirit, but in what Emily shared. I mean, she was just so vulnerable to say, You know what I'm taking on the world like this right now, here's sort of the positive spin on this. And it was just probably the most greatest show of leadership that I've ever seen on LinkedIn pulled me, you know, I mean, imagine if everybody just sort of said, Hey, I'm, I'm keeping on going, here's, here's what's happening in my world, and here's what we can do about it. It's just so inspiring. So I reached out in her DMs and we met and at that time, you know, I think if you've grown up with a coach figure in your life, then coaching is a natural, warm place for you. In my life, my my dad, always served as my coach, you know, I just have that ability to connect with him that way in that way. So I knew I wanted to step into a coaching relationship. I had it for many years. But really after that, from the minute that Emily and I spoke, just literally on the spot, said, I really love to work with you, did you coach me. And she's been a pivotal aspect of, like, helping me kind of come up against each emotional hurdle that meets you on the entrepreneurial journey, and overcoming it with grace. That's the best way I could describe Emily. deeper than that. We have a common approach to, I guess, the coaching endeavor, in that there's a faith binding a faith piece binding our outer world accomplishments, you know, so the inner peace with coaching has been really essential for me aligning to the vision in my life in general, and what I want to bring to the world and how to do that, but doing that with the foundation of faith. What

Dave Veale  21:05  
do you think that description, Emily, I feel emotional?

Nancy Gharib  21:13  
You know, if you call us on the wall for our coaching discussions, I mean, this we would get emotional. It's,

Emily Rodger  21:21  
ya know, that. Yeah. The pulled on my heartstrings to hear Yeah, yeah, speak of our speak of our relationship or coaching relationship that way. And yeah, like reflecting back on our a couple of years of working together, and just seeing where you are. And what fascinates me about humans in general, is this, like resilience that we have, and this hope and this faith in whatever context that is to you?

You spoke earlier about the helping hand and how you want to be that helping hand and, you know, I'm curious for you to now look back at even when simple split was just a thought, what are those helping hands along the way that you maybe didn't see at the time, but that you can now maybe see more clearly, that helps kind of guide you to get to simple split exists?

Nancy Gharib  22:29  
Yeah, yeah. That's so critical. You know, and I mean, even if I'm speaking to someone out there who's got an idea, and they want to bring it to fruition, okay, so I'd say first and foremost, like, I'm, I'm just, I believe in God. And that's where I started. And that's the greatest helping him that I have really is. So for me, there is a complete alignment of business and faith. And I asked regularly, where my next step should be, through my connection to God. So that's, that's one. And that's grown over time, I'd say, it's so critical to talk to somebody who's ahead of you in the entrepreneurial game. They have it first of all, it's completely free. You know, for someone who's maybe just not sure how they're going to get an idea off the ground, the generosity of mentors in the entrepreneurial space, especially in the tech FinTech world, and you're, you know, depending where your city is, I mean, if you have the courage to just reach out to someone who you think is doing what you'd like to be doing one year, two year, five years from now, just do it, it's, you'd be amazed how much generosity there is out there to for others who've walked in those shoes to see others succeed. And that's, that's, you know, critical. I think, there have been so many helping hands along the way. I mean, there's also been so many lessons and learnings where I've had to, you know, just just keep on going, take a loss of pivot and go. So you know, early in the development, life of simple splits, it's sort of just learning as you go as you're building a technology product. And then coming to a point where you feel like it's pretty well, you know, you have a good method down, and it's working well, but building that machine is it can take time. And so I'd say really, the people who have been ahead of of me personally have been critical, and just supporters in my inner circle, and you know, that keep on rooting you along. The coaching relationship, I'd say is critical, because there is a point where and this might not be the case for all entrepreneurs, but it was for me, where you actually really just, you can almost see a wall of doubt, and a fear a hurdle of fear that you need to overcome like, you know, you're almost learning this new identity that hey, is this me? Can I do this? And the coaching relationship I think was just pivotal and overcome. that hurdle, and then being able to step more fully. I mean, honestly, if I look back, I've never done anything in my life where the shoes fit me, they were always slightly bigger. And I think that's where the leap of faith and the grounding and you know, just something pulls you something keeps drawing you over there. And you might not know what it is at the time, but it's some, it's aligned to the vision that you hold that you really still just want to get out there and, and help other people.

Dave Veale  25:30  
So we work together, Emily and I, this podcast works under the banner vision coaching. And part of that the name for the company, despite people saying it's not a really good name back in the day, and all these sorts of things, just for me personally, being the founder, and I was the original coach, I guess, without that idea of what I was trying to, you know, what I saw in the world, and I saw the work we do supporting in the world. And that statement that encompasses what what I what I could see or what I wanted to see, or what I want to be part of seeing. Without that. I don't know how you keep going

Nancy Gharib  26:05  
1,000,000% I honestly think what you just said is so leadership, and vision and entrepreneurship. For me what they have in common is, in my faith life, you pray as though it's already done. And in my business life, you live out the vision as though you're achieving it. Now you build your business as though you're creating the vision that's in your mind's eye. It all starts with the vision. So I personally love the name of your coaching practice. Why should

Dave Veale  26:39  
I talk to you back in the day, the other thing I really love, thank you for saying that. The other thing I really like is how you met and how you connected. And it speaks to Emily's ability to put yourself out there, I remember when you put that post out. And it was it is a brave thing to do. Oh my gosh, you know, like I and I mean, I can imagine all the messages you got about losing your, you know, people sharing their experience? Well, of course I have. I played junior hockey, so I lost both my teeth, and then I had this issue or one teaspoon or two would always pop out at the worst in the worst scenarios. You know, once in a boardroom in an organization, like mid mid meeting my team. And I can toggle stare at stories and laugh about them in retrospect, now that I have an implant is taken and Osa but at the time without outside of a small group of people. I wasn't sharing those stories too widely. I just love that, you know, because I think it's more than losing or to tooth is it? You know, it's it's the courage to share your story transparently. And we're sitting here today as a result of that. And then the other side of that, is that Nancy, you saw that, and it spoke to you in such a way that you wanted to reach out? And I don't know, I just I just find those things. So kind of magical, right? Like how how those things come together? Because it wasn't like, you know, you sat back Emily and said, you know, what, if I put this oh, you know, someone like Nancy is probably going to connect with me. You know? What, if you didn't think that way, it wouldn't have happened back right. It's just I just so for me, there's something magical and all that how that all comes down to it. We're sitting here today talking about it, you know, two years past, and you can just tell the comfort in the relationship. And that all started, you know, with you putting something out there. And Nancy is speaking to you, and you putting yourself out there by reaching out because a lot of people probably wouldn't have done that as well. So anyway, I just I just want to share that kind of just that's what's going on in my brain right now.

Nancy Gharib  28:36  
It really is magical. Like because even if you think of just some of the organic relationships like Emily's and mind, and then even as we're talking about simple split, like where I'm speaking to these investors and how we met, is to be like these things are remarkable. You could have planned them and there's something beyond us that I think works to that. Aside from the fact that all three of us have titanium implants. That's pretty cool.

Emily Rodger  29:04  
I actually go on Wednesday and get my front four teeth redone this time. So we'll see who's able to launch hopefully that'll be for business launched.

Nancy Gharib  29:16  
Oh, Emily

Emily Rodger  29:20  
like just thinking Nancy. Oh, but it's and I love that you brought this up because now I can bring it up around this. Just like the doubt and the like constantly overcoming those barriers. And I remember I mean so many conversations when you're like this is it simple split is done not doing it. It's done and led just continually working with you through those and then it's like, yeah, I mean that big thing was like getting to pitch to Arlene Dickinson and it's just like, and then now here you are like, as a coach as your friend. It is just like that. Gosh, so cool to see like, this is what I like, I love everything about my job. I'm always that way but even more to just kind of yeah, really see like you walked through it. Oh,

Nancy Gharib  30:14  
that's just so powerful Emily I couldn't like honestly can't do these things alone, I'm really a believer that every great thing that's created produced is done by many not a single person, there's always someone behind you or beside you that's helping to create something, you know, it's, it's, it's a, it's, it's exciting at the end of the day, if I can help one person, I've done my deed, that's the bottom line.

Dave Veale  30:42  
So in terms of just you know, on that note, I mean, given you know, your journey and where you're at, and things you've been doing. Someone, there's guarantee, I guarantee, there's someone listening to this, thinking it might be Emily might be me thinking, geez, I wonder, you know, what's one piece of advice? Nancy would give me, you know, if I have a kind of a scene of idea that I'd like to actually try to bring into reality? What's the advice you give around the you know, I guess? Yeah, I just I'll leave it at that. What kind of advice would you give to someone who's who's got that? It's got an idea, an idea sitting on an idea. Got an idea, I can see an opportunity here. But you know, okay,

Nancy Gharib  31:25  
you know, what I would first do, and I would save, I would let it I would use my experience as a great lesson to save yourself some time and money, or, you know, maybe shorten the distance between creating, having an idea and bringing it to life and practice, I would say this, whatever the idea is, go up to your friend and be like, Hey, I saw this thing. It looks like amazing, it can do this. And it can do that. Have you heard of it. And then they'll be like, No, but they'll be go, I don't think I'd ever use that. Or it sounds amazing. So it's almost like just pitch your ideas, though, you've already seen it out there. And you're not there for biasing your friend or you're someone close to you. And you know, it, it kind of just creates it as this neutral thing between you. And you can really get somebody's honest feedback on what that said, you kind of like in the entrepreneurial world, you kind of need to do that with very many people, you need to do that with a whole bunch of people, and you need to go I need to test the idea. So I did that, like I went into a Facebook group there was like, I think, close to 1000 people in there, it did a bit of like a market kind of tests like, Hey, would you use this, so you get an idea of like, oh, wow, they're actually, you're not just a few bites, there's like hundreds of people that would use this. And they recommend that this too. So I really think like, there's just, we're living in a world now where you can literally like turn on your computer and build an app at home, it's crazy. And you could have the best idea in the world, you can have a beautiful product. So the second piece of bit of something I would share is that if you can't mobilize it, get it out there market it, then it's just going to kind of be falling behind, you know, kind of like behind the back curtain. So I'd say, you know, find, if you can, once you've kind of come up with your idea, a really good team, like really just people in your circle, who you can really trust, who believe in the idea. And you can actually see them react to your own vision. So, you know, I aligned with Emily's vision I aligned with, you know, the vision that she holds, and you can feel it. And so the people that are in your circle that really see that they're the ones that are sort of saying, Hey, we should do this, or we should do that, when it does come to a point of going from idea to product to service, it just brings everyone along in the same vision and aligned in the same vision and just makes success that much easier. And you see it in conversations and day to day meetings. It's it just makes it that much easier. But if you've got someone who's kind of like met just another, you know, thing or product, it's it really does make a difference. Like there has to be everybody sees themselves in the vision. Does that answer the point? You're thinking?

Dave Veale  34:20  
More comprehensive answer than I was anticipating from the idea? Testing does this idea have any it try not to bias it any kind of place in the market doesn't you know, and then, you know, from there, how do I? Yes, you know, how do I bring customers on and how to build the right team around me? Yeah, no, that's there's a lot there. And those are those are kind of various stages right of, of maturing a business. Yeah. Bringing the right team around. It's funny, like I remember a year a number of years ago and wonderful person on supporting the sales function for a company and, and I knew I had a problem At one point I was talking to one of our services. And the reaction was from this person was, Wow, I don't know if anyone would buy that for that rate. And I was just like, like, this is one of coarser. So he was like, then I'm trying to convince the person, and then I realized this isn't gonna work because like, I was just like, how did this happen? You know what I mean? Exact opposite of what you're saying. I was like, I don't think and it hasn't been an issue at all like there's you know, but it was just I guess sometimes you can learn it the wrong way, you know, as you point out goes, I don't know, maybe not a good fit.

Nancy Gharib  35:38  
Yeah. I mean, that's hopefully you can you get that critical feedback early on. And then you know, you can integrate it, that's critical, too. But it's kind of tough when you're, you've got your best salesperson in front of you. You're like, hey, trying to sell this here.

Dave Veale  35:53  
Yeah, no, no, it was, it was just, it was shocking to me. And it wasn't like a new brand new service. Anyways, it was just, it was just the front, front. So I for whatever reason, that that when you say that piece brings that to mind. Like, you really need people around you who believe in the service and the value of the service, and, you know, are excited about it as you are and see the benefit and see the vision. I think that's, I believe that's what you're describing? And I would you know, I'm like, Yeah, and actually, you know, you're aligned with the values and how you how you get business, and who you support and how you value them and, you know, all these sorts

Nancy Gharib  36:27  
of things. Exactly. And then the inverse, that they're rewarded for that, you know, and that their their hard work is, is valued. And it's shown to be valued. So 100% Yeah.

Emily Rodger  36:39  
Beautiful. So Nancy, how do people hear more about simple split for roommates, for people who are co parenting? I mean, there's so many people that can benefit from simple split. Amazing,

Nancy Gharib  36:52  
yeah. 100%. So website is simple split.co. So no, m.co like company, Instagram run at simple splits all one word. And, you know, reach out to me, Nancy at simple split.co. I'd love to hear from you. I'd love to hear if any of what you heard today resonates. If you need help and support or, you know, you just want to know a little bit more about simple split, you can also get started right away by texting the word simple to 613-900-0878. And you'll also have that instruction at the website. So pretty easy to get started, you can start up for free, there's no commitment, we're really just looking for, you know, honest to goodness, feedback and making sure that this meets your needs as you go through the CO parent and roommate cost sharing process.

Dave Veale  37:44  
So people that are just listening to this, maybe you should say that number one more time you just show notes or whatever.

Nancy Gharib  37:49  
Yeah, so texts simple, all one, you know, just the word simple too. And you can do that on WhatsApp, by the way, WhatsApp or on SMS. And it's 2613 900 0878.

Emily Rodger  38:05  
So at the end of all of our episodes, I'm sad it is the end. But I also love that I just get to reconnect with you afterwards at some point and carry on. But we do take aways. Dave, what is your takeaway from this beautiful conversation with Nancy today,

Dave Veale  38:22  
a couple things are coming to mind for me. And one is just you know, it's the reminder, something that I believe in, but just the idea of, you know, the importance of vision, right, and being really clear on what it is. And the other is just, you know, love the idea of seeing a hole or a gap or a kind of flaw or something not, you know, being compact, more complicated that should be and, and seeing an opportunity in there. And for those entrepreneurs out there who enjoy that is figuring out like, what can I do to make this situation better, like, I just love that, I just think it's such a. And then the final one would be, I'm stealing all the takeaways here. But the final one would be around the power of connection and how connections made in the how the two of you got to know each other. And as a result, I get to know you and then in a way, like Emily and I got to know each other and it really kind of odd, chaotic way where you just brought onto the podcast, it's like, Oh, hey. And you know, and just how those, those connection points, you know, can turn into wonderful, you know, relationships, but they're not there's the design isn't there. So sorry, lots of takeaways, so thank you. Really, really good. Listen to this. Why don't you Emily? Well, and Nancy,

Emily Rodger  39:32  
we don't normally do this, but I'm curious. What are you taking away? Oh, my

Nancy Gharib  39:37  
goodness, I'm taking away. Okay. So I want to give the audience what I'm taking away. It's much easier than you think, to go from idea to solution. So don't be daunted by, I mean, if I look back at two, three or one runway, it wasn't easy, but it's doable. And I would encourage you to Whoo, just, you know, go for it and test it out. Like Dave said, the second takeaway is just the power of organic, unexpected journeys in life, that literally this conversation I think, reflects, like, this is amazing to me, like you said, Dave, really just how our journeys can intersect and with the hopeful goal of helping someone on their journey.

Emily Rodger  40:24  
Yeah, amen. And you know, my takeaway from that, and it is, this is just also timely, but for you to speak of the helping hand, and today's my mom's 70th birthday. And we did a little surprise party for her before I went away on my last trip and had a photographer come in and take some family photos, which like, that's all she wanted, so that she can have life size photos of her daughters again. But I was putting together this little like kind of video clip of photos today. And when we were kids, my mom used to drive all of us up to the cottage in Quebec, and we would listen to this same tape over and over and over again. And it was this tape by a singer called Amy Grant. And my older sister Jessica Diwan who has Down syndrome, she I was driving in the car with her a couple of weeks ago, and she was getting really anxious, and she couldn't remember where we were going. And I just like this song. And I had not heard it in, Gosh, 30 years, I was like Amy Grant helping Kent. And I put that song on, I googled it on like Spotify, put it on, and immediately Jessica started singing the lyrics. It just, I was like shedding tears, like, I probably should have to like pulled over because I couldn't even see. But it was just such this beautiful moment. And so just today, as I was putting together all those birthday clips I was using, I've used that song about helping hand. And it just speaks to the fact that like, we all need a helping hand and to take a look at one another and, and just kind of this constant thing of like, just what can we do today? And what are we able to do and to have mercy on one another and have mercy on ourselves. And that that is just this constant journey. So yeah, my takeaway today is just the power of helping one another. And just showing up fully, like I always say, as ourselves and with caring, and kindness and compassion, and love, and that we're all on this journey. And we're all coming up to these roadblocks. And but we're all also like seeing these glimpses that just keep pushing us through and pushing us through and pushing us through. So yeah, that's my long winded takeaway to to lend a helping hand and to reach out for those helping hands.

Nancy Gharib  42:52  
Beautiful. Oh,

Emily Rodger  42:56  
I love I love that you were here that we have conversation that the world gets to hear more of you that Dave got to meet you. This has been wonderful.

Nancy Gharib  43:07  
I don't even feel like saying anything, because you've just just has such a beautiful last word that I mean, that's just so true. Emily, that's what we're here for.

Unknown Speaker  43:17  
Yeah.

Nancy Gharib  43:18  
Thank you for having me.

Emily Rodger  43:19  
Oh, thank you, Nancy. And so we are going to list all of Nancy's information and any of the extras, all the details about simple split in our show notes. And the best place to find all of that is on our website at boiling point. podcast.com. We are active on LinkedIn, Facebook, and Twitter. And we do put this video version on YouTube and Facebook. And of course the podcast is available on all of your favorite podcast platforms. So listeners, thank you for joining Nancy. This was a pleasure Dave, as always love sharing this time in the space with you. And we'll see you all again soon.

Dave Veale  44:00  
Awesome. Bye, everybody. Thanks me, Nancy. Take care.

Emily Rodger  44:06  
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