40: Strategic Communication Planning

Introduction: In this episode of "The Master Communicator," host David Tyler dives into the critical topic of strategic communication planning. He explains how to create a cohesive messaging strategy that aligns with your organization’s goals and values. David covers the steps to develop an effective communication plan, from conducting a communication audit to identifying key messages and target audiences, emphasizing consistency, timing, and channel selection.

Timestamps:

(00:00) – Introduction

(01:06) – Understanding Strategic Communication Planning

(02:27) – Identifying Key Messages and Target Audiences

(03:41) – The Importance of Consistency, Timing, and Channel Selection

(04:58) – Executing and Monitoring Your Communication Plan

(05:56) – Case Study and Practical Tips

(07:21) – The Bottom L!ne

Key Points Discussed:

• The role of strategic communication planning in aligning messaging with organizational goals.
• Conducting a communication audit to identify strengths and weaknesses.
• Defining key messages that focus on value and impact, rather than just features.
• Tailoring messages to specific target audiences to maximize engagement.
• Importance of consistency, timing, and channel selection in effective communication.
• Monitoring and adjusting communication plans based on feedback and metrics.
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Resources and Links:

• Peter Drucker quote: Goodreads
• Steve Jobs quote: BrainyQuote
• Bill Gates quote: Goodreads

Quotes:

• "The most important thing in communication is hearing what isn’t said." – Peter Drucker
• "It's not about what it is, it's about what it does." – Steve Jobs
• "The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life." – Bill Gates

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