Nov. 5, 2020

Bryan Barletta: Ad Tech 101

Bryan Barletta: Ad Tech 101

Bryan Barletta from Sounds Profitable talks ad tech, privacy and podcast. Radio people should hear how audio is being monetized in 2020.


When I started this podcast in 2016, it was as simple as uploading audio to Soundcloud. Then I saw what tech offered and I was hooked. Dynamic ad insertion opened up a world of possibilities as we could increase our ad inventory by selling spots tailored to regions. Ad tech has come a long way in the last few years, and I reached out to Bryan Barletta to give me a crash course in ad tech. He helps companies at their formative stages build up and effectively execute on their solutions in mobile rich media, digital/podcast attribution, and podcast monetization & data infrastructure. 

On the heels of me Sounding Off about radio diaries, some ideas about how to count and monetize your audio.

Sign up for Bryan's newsletter here.

Bryan also referenced his latest work which you can find here. It discusses transcription and context.

There's more about this episode on our show page!

Thanks also to the people who make this show possible every week including:

Promosuite

Matt Fogarty Voiceovers

Justin Dove at Core Image Studios

Megatrax