Paul Jacobs: Start Selling Solutions

We welcome Paul Jacobs back on te show to discuss the challenges of selling radio in 2025, which of course requires that we focus on the need to innovate and embrace digital platforms. We circled the bases on declining radio revenue which has been a constant since 2007, the ineffectiveness of Nielsen's measurement, and the importance of local content and newsletters. Paul shares insights on public radio's struggles post-CPB funding cuts and the need for new programming. He also discusses the success of digital revenue initiatives, the importance of mobile apps as engagement tools, and the potential of satellite radio. If you make the mistake of not listening to this episode, at least know that radio to adapt, focusing on local, free, and easy access to content. But we know you'll listen to it.

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