Valerie Geller: Never Lose A Listener
Valerie Geller has inspired many to be better broadcasters through her work. Many of those lessons can be found in her 2011 book, Beyond Powerful Radio, the follow up to the 1996 work, Creating Powerful Radio. I would consider this podcast to be incomplete without an episode from Valerie. She is one of the most referenced persons in this series; not only from broadcasters, but now podcasters.
In this episode, we discuss how her work has become more than about radio, and extends to anyone who is in a performance based industry. I asked her about one of the biggest mistakes podcasters make, how to make them better and what all personalities need to do to be successful long term. I also took a moment to ask about the changes in her life. Valerie is on the road for long periods of time, and that has obviously come to a temporary halt over the last year. We also spoke about the idea of "Never Lose A Listener" which, when you think about it, is a vital concept to podcasters who need to hold listeners from minute zero.
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