How Crave Cupcakes Built a Sweet Canadian Success Story—Now They're Sharing Their Secrets

Caption: Sisters Jodi Willoughby and Carolyne McIntyre Jackson took a chocolate cake recipe from their grandma and a buttercream secret from their mom and built Crave—one of the Prairies’ most beloved bakeries. Now, they’re sharing those long-guarded family recipes in their new cookbook.
In this episode, we talk about:
• How Crave went from a home kitchen to a Canadian favourite
• What it’s really like running a business with your sister
• Why they finally decided to share their famous cake and buttercream recipes
• How they keep the joy in baking after 20+ years
• Why being hands-on still matters to them
• The surprising reason they call some days “cupcake days”
Whether you’re dreaming of starting your own thing or just love a good behind-the-scenes story, this conversation is as sweet and satisfying as the cupcakes they’re famous for.

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