Dec. 12, 2025
Made in Canada, Priced Out by America: Encircled’s Kristi Soomer on Tariffs, Fast Fashion, and the Fight to Survive
Canadian small-business owners are taking hit after hit, but few have explained the chaos as clearly as Encircled founder Kristi Soomer. The Toronto-based slow-fashion designer breaks down how a U.S. tariff rule called yarn-forward turned a $125 pair of pants into a $204 headache overnight. We talk about the American trade mess, Shopify’s failings, fast fashion fatigue, and what it takes to keep a values-driven Canadian brand alive when the system feels stacked against you. please let me know if there's any issues, or if you have questions. Thank you!
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