Mergers are never easy and often take time to complete, that was the case for SSQ and La Capitale who finally had their nuptials last year and formed Beneva. CEO Jean-Francois Chalifoux tells the story of how this merger came to be and what he sees as advantages from scaling up. Jean-Francois explains that Beneva has a different ethos and purpose when it comes to growth, products, and service delivery that position for success in in a hanging insurance marketplace.
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