Ask Arielle

Arielle Nissenblatt is a leading voice in podcast marketing, joins the Superfriends to share her insights on growing and engaging podcast audiences. Arielle covered the importance of newsletters for podcasters, recommending that creators at least capture email addresses to foster direct communication with listeners, even if they don’t publish regularly. She compares popular newsletter platforms like Substack, Beehive, and Mailchimp, advising new podcasters to start with free, customizable options and to learn from other newsletters before launching their own.

The conversation evolved heavily into community building, with Arielle emphasizing that not every podcast needs a formal community and that creators should first gauge listener interest before investing time and resources. She shares practical tips for mobilizing engaged listeners, such as conducting feedback calls and being transparent about implementing audience suggestions. The Superfriends explored the evolving role of AI in podcasting, with Arielle advocating for its use in organizing, scaffolding, and summarizing content, but not replacing creative work. The show ends as it always does - with encouragement for podcasters to collaborate, experiment with marketing, and focus on what they enjoy, highlighting the ongoing creativity and community spirit in the podcasting industry.