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The Sound Off Podcast

The Sound Off Podcast

The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.

Recent Episodes

Aug. 25, 2025

Pat Moran: Talking Buffalo

Pat Moran is the host of Talking Buffalo, He covers all things Buffalo, which includes the Buffalo Bills and Sabres, and Buffalo Wings. In this episode we emphasized the importance of credibility and trust in reporting. Moran highlights mistakes in sports media, such as a false report about Max Hai…

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Aug. 18, 2025

Romina Hakim: Red Lips Media

Romina Hakim is the owner of Red Lips Media. She is one of those creators who scores a hattrick in audio creation as her work extends from radio, to voiceover and to podcasting. We talked all three with the Argentinian, from ...

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Aug. 11, 2025

Dave Sturgeon: The Truth About Radio

I had the pleasure of speaking with Dave Sturgeon, a true veteran of the radio industry. With over 40 years of experience, Dave shared his journey from starting on-air in small-town Ontario to managing stations across North America and eventually running his own agency. We discussed his unique path…

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Aug. 4, 2025

Jeff Vidler: "Retired"

It was announced at Podcast Movement last year that Paul Riismandel would be taking over as President of Signal Hill Insights and Jeff Vidler would be stepping back from day-to-day duties, and segueing towards retirement. Music like a musician never stops being a musician, and a writer never stops …

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July 28, 2025

Norma Jean Belenky: Where's the Money?

Norma Jean Belenky is the host of the Podbiz, and was fascinated by her global journey through podcasting and media. With experience living in seven countries, she brings a unique perspective to understanding podcast monetization. We explored her background, from teaching English in South Korea to …

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July 21, 2025

Paul Ferguson: Local Is Still Alive and Well

Paul Ferguson, VP of Programming and Operations at Starboard Communications in Belleville, Ontario discusses radio in a very unique market. Belleville is free from corporate ownership.

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About the Host

Matt Cundill Profile Photo

Matt Cundill

Host

Matt Cundill is the owner of the Sound Off Media Company. After 25 years building radio audiences, Matt shifted to podcast in 2016 by launching his own podcast. Since then, The Sound Off Media Company grows audiences for over a dozen podcasts that have evolved into revenue generators for their publishers.

Matt is also a voiceover professional and you can hear him on commercials, e-learning projects, and imaging radio stations across America.

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