Paul Jacobs: Stop Selling Radio
Paul Jacobs suggests that if you radio sales people want to make more money, they should stop selling radio.
In this episode we spend time discussing the challenges involved with selling at a radio station in this digital revolution. His solution is rather simple: Stop Selling Radio.
We discuss best practices for implementing new sales strategies, focus on some radio stations doing this right, and get slightly controversial (or innovative?) when it comes to selling podcasts. Radio may be going about it all wrong.
Definitely subscribe to the Jacob's Media Daily Blog.
Paul also spoke glowingly about Seattle's 107.7 The End. Check out our podcast episodes with program director Leslie Scott and morning show host Gregr.
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