Rob Walch is the VP of Podcast Relations at :Libsyn. He made an appearance on our show back in 2018, and we were long overdue to have him back given the changing nature of the podcast world. During Rob's session at Podcast Movement in August, he manoeuvred his way through his presentation to debunk many of the marketing myths that are propelled across the internet. Myths like Rating and Reviewing the podcast will help it be discovered, and that there are over two million podcasts. (While true - only 325,000 are active)
In this episode you will hear Rob debunk myths and put podcasting into perspective. Did you know the Super Bowl generates as much money in a day as the Podcast Industry does in a year? And yes, having a presence on YouTube will help your podcast get discovered. You're also likely doing better than you think in regards to your podcast's performance. We also go deep on podcast apps, podcast websites and talk about Apple's plans for ios in the future. Rob knows Apple products as he hosts Today in iOS.
Rob host The Feed along with Elsie Escobar and it's one of the podcasts I listen to every other week to keep my view of the podcast industry in perspective.
Thanks also to the people who make this show possible every week including: