The Audience Insights of Jeff Vidler

Jeff Vidler has been involved in research for a long time. After the podcast had been recorded, I remembered a time when, as program director of CJFM in Montreal, he would use his research to entice clients as much as listeners. As the years went on, I worked with Jeff on music testing, perceptuals, and format finders. All my experiences have been positive as research generally shone a light, showed direction, and moved our stations to where they needed to go. As the industry has changed, Jeff's research now includes the more complex listening habits and rituals that exist across all platforms. We also had Peter Anthony Holder come on the show to tell us about his show, the Stuph File. If you would like to have this show on your radio station, please email him peter@thestuphfile.com The podcast is brought to you by NLogic and the new cloud based platform Lens. http://bit.ly/nlogicso Please take the Podtrac survey - It helps us do a better job. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard