Insuring a niche with Mike Lough of Intact Public Entities

Everyone loves to find a niche to insure but what about building our products and coverages for niches that present specific needs and challenges? Mike Lough, VP of Distribution, Community Services drops in to discuss how Intact Public Entities is serving specific niches and how brokers can grow within them.

In this episode:

• How community services are under valued as a target by brokers
• Why nuanced liability coverages are important to insureds and how to explain them
• What community services need with various coverages and conditions
• Learning some of Mike's selling tactics and strategies in this niche
• The importance of relationships and how to use them to grow business

Mike is candid about the industry and his experience sharing all sorts of nuggets gained from years of experience. He shares the importance of growing with valued partners who are more than insurers and clients and why that helps keep products sustainable for the long term.

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