More Video, More AI, More Questions

Tara Sands (Voiceover)  00:00
The podcast Super Friends: Five podcast pros talking tech, promotion, marketing, ideas, and strategy.

Matt Cundill  00:19
I guess this is going to be the July edition of the podcast Super Friends. We have a summer schedule set up for today and a summer crew. And today's summer crew is going to feature the three of us for now. A fourth one possibly joining later, and and maybe even a fifth. I'm Matt Cundill from the Sound Off Media Company, located in Canada. We're going to go around very quickly introduce ourselves because it's been about a month, and you might have forgotten who we are.

Johnny Podcasts  00:44
I'm Johnny Podcast with the third most beautiful camera, second only to Matt, and then Jag coming from Fort Worth, Texas.

Jon Gay  00:52
John Gay from Jag Podcast Productions, just outside Detroit, in lovely Berkeley, Michigan.

Matt Cundill  00:57
Catherine O'Brien mentioned earlier that she had an event that she would be attending today, and well, Dave, Dave, life got in the way of Dave, and he may join us a little bit later. But his his his car is unexpectedly gone somewhere else.

Jon Gay  01:12
Dave's not here, man.

Matt Cundill  01:13
Dave's not here, man. And by when I say it went somewhere else, it was not stolen. I would like to to clarify that. Here we are sitting in the middle of summer. We get together a little bit beforehand to say, "Okay, what are we thinking about? What are we doing? And how's your summer been? So you can mention that as we go. But I think the first thing that we all mention when we talk about podcasting and what's happening today, and it's you know started back in February, we heard about it. March we had Justin Jackson from Transistor FM come on the show because we were talking about Apple Video Podcast and what it would mean, and he came on the show and you know he his Transistor wasn't even announced as being one of the players in this as of yet, but but since then a lot of podcast hosts have added Apple video podcasts. So as we we go around, they're putting Apple is putting a little bit more emphasis into the video podcast. But for what you guys do and what you guys have seen is has this reached a point where it's meaningful yet? We'll start with Johnny.

Johnny Podcasts  02:14
I don't use Apple Podcasts as my podcast player. I use Spotify. So has not changed the difference for me. The video podcasts that I consume have been available for a long time. I'm looking. I'm just more looking at it for the people that I work with. I primarily host all the shows that I work with on Megaphone and a couple on Libsyn, and haven't really checked the Libsyn side of things. However, the ones that I work with on Libsyn, they're only concerned with audio only. They're not even interested in video, so there are still plenty of podcasters out there. I would say a large chunk that are just-they're not even in this video world. It's almost like AI, where they come out with the the AI stats of like, here's the amount of people in the country, here's the amount of people that even heard or even use AI, and it's just such this small figure. It's growing, but I think it's the same with the video podcasting side. So I know Megaphone is in line to get Apple Video Podcast. It's more of just a waiting game. So the the people that I am working with, I'm just starting to prepare them of like, hey, Apple is going to start releasing video now that that is going to become a thing. I think that it's time to transition your show into video format. They're all on YouTube already, but now it's taking it and putting it on megaphone and getting the video side spun up for them. So that's changing a few intros, making things a little more pretty on the video side. However, there are some people that just hear that and go, "Don't care.

Matt Cundill  03:36
Jag,

Jon Gay  03:38
I am host primarily on SimpleCast, and while they were announced as one of the original partners for Apple Video Podcasts, I have not seen anything from them that shows, and it may be it may be available at this point, but I have not had a real thirst for my clients to do it as of right now. It just seems easier to if you're going to do video, fish where the fish are, go on YouTube. I think I also think that from the consumer side of things that people are used to listening on Apple, and I think if they want to watch, they're trained to go to YouTube. If they want to listen, they see on Apple. So I'm not saying never, but not at this point. It's not a factor for me. It

Johnny Podcasts  04:18
is a habit-breaking thing, though, because Spotify didn't have the video podcast for a long time, and now that's a pretty common knowledge concept for them when people go to Spotify, is that oh, well, they have video podcasts. So I think it's more, I think it's more of just time under, or like time in the market versus timing the market. So it's not, it's not that they were they're late to getting into the video. They are. I think once they've been in it for six months to a year, the people that are more prone to going to video will go. Oh, it's actually easier for me to just consolidate everything into one. And that kind of tied. This is a little bit of a sidetrack, but I don't know. Do you guys do you have YouTube Premium? Yes. Yeah. Okay. So YouTube Premium, Matt, I think you would agree, is probably the best subscription for your money. Yes. In terms of if how much you're consuming content, I have I use YouTube all the time, and not having to watch an ad in like three years on YouTube, you forget what it's like not having that. They just announced today that starting in the beginning of 27, if you have YouTube Premium, you will get Peacock for free. So, I don't know that that's a direct competitor to Apple Video Podcast, but just hearing both of those things today, it just seems like that everyone's sort of getting their guns up and preparing. We need to really-who's going to capture everybody's attention? We want the All In app, the app that you can do everything, and that that even ties into what we'll talk about a little bit later with Riverside.

Jon Gay  05:45
That is interesting, and it's kind of like who is going to align with who. I mean, I've thought about YouTube Premium, but maybe if it gets me an NFL playoff game, yeah, within with Peacock, or I get to watch Ted being a Boston native, maybe it's something to think about.

Matt Cundill  06:00
You won't have to worry about that. The Patriots will not be making the playoffs this year. Now, as we move to other, a lot of nationally

Jon Gay  06:05
televised games, though, so I can watch. Yeah,

Matt Cundill  06:07
Jag, you do have. I mean, you do make podcasts that have videos, though, right?

Jon Gay  06:12
Yeah. I guess. In fact, I think it's about 40% of what I do is video as well as audio. 40% of the podcasts I make have a video, a full video, not just reels, and 60% are audio only.

Matt Cundill  06:24
Okay, so something to consider here, because as the banner is going to crawl across the screen here, where this show is available, you know, I upload we upload this to to in Art 19. We're on their beta program for video. It's Apple Podcasts that we're on, but we're also available on Amazon music in the USA only, and also in the iHeart app on video.

Matt Cundill  06:44
On video,

Jon Gay  06:45
okay, because of the Apple feed.

Matt Cundill  06:48
Well, it's not even an Apple feed; it's just a video feed that is inside. You know, in your case, SimpleCast, Johnny's case, it will be megaphone when it happens, and in our case right now with this show, it's Art 19. So you know, this is an HLS video distribution. So it's Apple, but there's also the iHeart app, which is now supporting video.

Jon Gay  07:07
Did not know that.

Matt Cundill  07:08
Well, life comes at us fast now in podcasting, and it's true. Like I can, I can barely keep up with the news to where this stuff goes.

Jon Gay  07:15
Are they going to have the iHeart jocks promote that, like they do the iHeart Radio Music Festival ad nauseum?

Matt Cundill  07:19
Well, funny enough, you mentioned that I was listening to Showm FM in Montreal, which is owned by Bell, which has all the iHeart product and all the licensing for it. And there was an ad today for iHeart video podcasts. So

Jon Gay  07:34
interesting,

Matt Cundill  07:35
and that is something I want to mention because Apple has not; they haven't; they don't do public got marketing? Yeah, they don't do that sort of big splash kind of thing. Oh, I wish

Jon Gay  07:45
Catherine were here. She's our resident Apple hater. She'd have something to say.

Matt Cundill  07:48
Darn. Maybe what I'll do is we'll leave this part blank on the audio thing, and we'll let her insert her. Yeah, fix

Jon Gay  07:55
it in post.

Matt Cundill  07:56
Yeah, but but that's this is what you know. The HLS video is is rather easy too. So we're we're seeing a few of the apps now now jump on board,

Johnny Podcasts  08:04
and so now with with video, this is something that we kind of we lightly push our vis our our viewers and listeners who have podcasts to do. It's like okay, if you haven't jumped into video yet, like now's the time to start considering it. But I have a real life example that I want to bring up that came up to me an hour before this. So I was on YouTube, and I've mentioned this guy before. His name is David Senra. He hosts the Founders Podcast, wildly, massively popular podcast that he bootstrapped from the ground up. Insanely successful guy. He spun that off into his own interview style podcast called the David Senra Podcast. Check out both of those. His Founders Podcast Was it came into the video space very recently? It was just audio only, and what he would put on YouTube was literally a text crawl. So basically, glorified subtitles of the episode, and people loved it. It was get get massive views on YouTube, lots of subscribers, had a very real audience there. He recently, just in the last few episodes, has totally revamped it to a full-blown video podcast. It's got three 4K cameras constantly cutting. It's got beautiful graphics overlaid into it. It's a it's a whole production now, and I was scrolling in the comments, and would you believe it? A lot of people in the comments are saying, "Man, this video looks so beautiful. It's so great. And this is on YouTube. Man, this looks so beautiful. This is so great. Do you mind going back to just the text crawl? I actually preferred that. I saw at least five comments saying that some form of "This looks beautiful. Really great job! Glad you're so successful doing this. Go back to the text crawl. Could you do a split screen? It was actually easier for me to read it just doing the text, so I don't know. There's just there's something there. So like, yes, consider doing the video, but there is a component of people in the audience that are like, I'm just an audio guy. I'm just an audio girl. I'd rather just read the text flowing along.

Jon Gay  09:54
What's interesting, and I wish I could cite. I wish remember where I saw this, but there I read a really good piece recently about. The podcast consumption experience being so vastly different between audio and video that audio its background it's while you're working while you're driving while you're walking the dog and that if you're if you're consuming video and I don't mean YouTube as a tab in the background I mean actually watching the video you're actually watching the video you are paying rapt attention, or pretty mostly rapt attention to it. I think about the YouTubers that my wife and I watch at night, way more than you know linear television at this point. If they if they've got good content, we're pulling it up on our living room TV. We're actively watching it, as opposed to the podcast that I listen to in the morning when I'm walking my dog. Two very different experiences, and as a podcaster, as you consider audio versus audio and video, you might want to think about where your audience either is or where your target audience is when you're making that decision,

Johnny Podcasts  10:52
or even how much effort you're putting into the video. Like you could, we talk about this all the time. Is like you can dip your toe into the video and do what we do, which is just pure talking heads. There's not not a lot. There's a little bit of flash. We have the the nice background. We've invested a little bit into our camera setups. We have the nameplates underneath. Beyond that, though, we're we're not what we're not we're not talking about doing a whole Christopher Nolan production level video podcast. We're not

Jon Gay  11:17
doing the Odyssey here. Exactly,

Johnny Podcasts  11:19
like like what Jack is saying. A lot of people are just throwing this on in the background because it fills that void of I can't look at my phone right now, and it's really sad state of affairs when it's like a lot of your downtime is spent looking at your phone. I can't look at my phone right now, but I need to be consuming something, and that's where the audio pops. I need

Jon Gay  11:37
stimulation.

Johnny Podcasts  11:38
Yeah, it fills that void of sort of you know what we would call mundane tasks that we have to get done, and you can't you know do this while you're doing it.

Matt Cundill  11:47
Well, you could also be watching YouTube or just listening to YouTube, and then mess around on your phone and being double screened in that sense. Don't

Jon Gay  11:55
get me started on my wife when she's been on calls all day long and has no social battery left, and I'm like, "Hey, what? Let's watch something. And I pull a video up on YouTube, and I look across the couch, and she's just scrolling, scrolling. Yeah, she needs the

Johnny Podcasts  12:10
decompression time, but she

Jon Gay  12:12
does, and I don't hold it against her, but I give her hard time a lot.

Matt Cundill  12:15
Yeah, well, she's me because that's me. I, I'm not interested in watching anything at night, unless it's a sporting event,

Jon Gay  12:23
right?

Matt Cundill  12:23
Because I had a screen in front of me all day in some capacity, so that's where I get to be. Where that's where I sort of say, you know, that's enough of that. But this does also lead into something else here because we've talked about a number of things that, you know, how do how do we measure that? Like how do we measure the experience of being double screened, the video, the separate experience, the audio experience? We've used downloads for a long time. There's a feeling in the industry right now that the downloads are not really a very good metric for determining the price of an ad, and it's I've you know I've even heard it was Dan Grainger who was on the Pod News Weekly Review with with James Cridland and Sam Sethi, saying that there's $2 billion of money just sitting on the table, just not really being used because of the lack of confidence in the download. A show gets download, but really was it listened to? And I've even heard, and this one I heard on the new media show with Rob Greenley, and it was Leo Laporte who was saying, "Well, if I download it from Cell Phone Tower, you know, is that how many is that going to count as as a download? And how many downloads is that with the with the IP address there? And what happens if I download it? I didn't know this one, by the way. If I do it on the Microsoft campus where they have one IP address, and everybody on the campus downloads this particular tech show. That's one download based on the

Johnny Podcasts  13:44
iPads,

Matt Cundill  13:45
and I was like, "Holy crap! I didn't know all that stuff. I thought I thought I knew everything when it came to downloads. But here we are. We've gone looking for for a new measurement. And this story, Jag just pointed this out about just before we went to air here, and that's that the Alliance for Measurement in Podcasting formally released its accords last week, and coverage has been rolling out across the industry ever since. The framework answers three foundational questions: what a podcast is, on-demand spoken word content available via RSS; what a play is, 30 or more consecutive seconds of consumption, and what an ad impression is any portion of an ad served to a user. It also recommends randomized holdout groups, a five to 10% ad-free control as a gold standard way to prove incremental lift to advertisers. There's an article, by the way, right now by Ashley Carman at Bloomberg. I'll assume that that is paywalled, and I just mentioned Dan Granger on the Pod News Weekly Review. I'm going to put links to all of this in the show notes for those who want to go find it. And finally, there was an opinion piece by James Cridland in Pod News, and he contends that podcast apps asked to share. Close your data every 30 seconds, including hashed emails and mobile ad IDs from consenting users. Those people should receive a cut in the revenue. So you know, if you're a podcast app and you know there's ads playing, those apps should get part of the revenue. What I read from, by the way, is from the download. Sounds profitable, written by Gavin Gaddis, just arrived an hour ago. The Soundoff Media Company is a member of Sounds Profitable. Wanted to put all that out there. Okay, that was a lot. Who wants to start?

Johnny Podcasts  15:32
Does this mean that we now have to put our ads for our clients in the first 30 seconds for them to even be valuable? Because if you're the advertiser selling it, there's there's all these there's all these different camps at play. There's the host, there's the advertiser that's paying the money, and then there's the listener. The advertiser paying the money wants the listener to hear the ad. The host wants to have the ad and get paid, but they don't want it to be in the first 25 seconds because they know people are just going to skip right through it, and it's going to you know pee off the the listeners because the first thing they're hearing is an ad. The listeners they don't ever want to hear an ad, but they want to continue to consume the content for free. So where is the balance in all three of them?

Jon Gay  16:14
I don't think needs to be in that first 30 seconds. I mean, if you're listening to 30 seconds of the podcast, it's going to count as a a download or whatever it's going to be called, but I think, but but I don't think you need. I think you're conflating those two things, Johnny. I don't think it needs to be in the beginning of the podcast. I just think that

Johnny Podcasts  16:30
if if we're counting a download though, because the advertiser wants to know if their ad was consumed.

Jon Gay  16:35
Oh, I follow you now. My apologies. Okay, I got you. Okay, they want

Johnny Podcasts  16:38
to know if their ad was heard, and so I think the workaround for this, and and happy to hear any other ideas on this too, is ties us back to we should be on video because what I'm seeing a lot more and more podcasters do, and I'm doing this with my clients as well, is instead of having the podcast and then the 30 you know the minute long ad happens 10 or 15 minutes into the episode, that sponsor is on the screen for the entirety of the episode. Their logo is visible the entire time, or for the audio-only consumers, it's a really quick blurb of this episode is brought to you by the podcast Super Friends. Boom, we're starting something along those lines, where we're finding a happy medium because if if advertisers aren't confident that any listeners are able to even consume their ads. They have no idea that that's the show is sponsored. Why am I spending money?

Matt Cundill  17:29
So I don't not sure where I land on all this yet. Other than they're thinking about this really hard, and as well, I think there's also you know attempts here to to get you know video counted as well.

Johnny Podcasts  17:40
Yeah,

Matt Cundill  17:41
yeah. I mean,

Johnny Podcasts  17:43
and that's a whole different thing, right? Because it's not tied into the RSS feed. That's more your your world.

Matt Cundill  17:48
Yeah, but at the same time, it is in the RSS feed. If it was on Apple, iHeart, okay, on Music,

Johnny Podcasts  17:55
yeah,

Matt Cundill  17:55
right. So I think that's why there's a little bit of you know there's sort of a race here to find out, or at least to land on something that is going to be able to amalgamate, you know, the video as well as your

Jon Gay  18:06
$3 word. I I think if we zoom out for a second, what's great about this is that the podcast industry has grown. That for years, oh, can we can just kind of download as you know all the stuff Matt talked about earlier, but now this industry is big enough. To your point about $2 billion being ready to be spent, people are buying and investing in podcasting. A podcaster, like a host red ad, is one of the most trusted sources of advertising there is. So the fact that we're having this conversation is indicative of the fact that the big boys, so to speak, are really involved in wanting to spend money in podcast advertising. Case in point, podcast movement being moved to New York around Ad Week in September. So it shows as an industry how much we're growing, and that's not a bad thing.

Matt Cundill  18:53
Yeah, this also goes into you know what is a podcast now because it feels like a very archaic term all of a sudden, and I think what's sort of being bandied around is, you know, I'd like to have this, you know, new media thing that you're doing, you know, with video. I want it to run on my YouTube page, but I also want it on my website and and where it appears now. There's all sorts of different places that this stuff can can appear. And when you say podcast, it it feels old all of a sudden, and to the point where, you know, I think the suggestion at one point by you know Leo Laporte was a net cast because it's going to wind up everywhere now. Like it's a podcast, and the iPod doesn't exist anymore, right? So,

Jon Gay  19:33
so that that Sandra Bullock movie, The Net, back in the 90s.

Matt Cundill  19:36
That's right. That's you say Net.

Jon Gay  19:38
That's what I think of. Yeah, we'll fill you in later, Johnny.

Matt Cundill  19:41
Yeah, I mean, who gets to who gets to make you know who gets to really do the definition of all this stuff? We've done it. I mean, it started with the Interactive Advertising Bureau, the IAB, who came up with the original definition of this as a download, and now we've got you know somebody new. Here, sort of, you know, making these proposals, but you know, who in the end gets to make the call? Is it Apple and Spotify because they've got definitions for what a play is? Is it the advertisers? And if it's the advertisers who do it, I think that might be a little bit worrisome because the advertisers are always going to gain that towards them and not necessarily the creator.

Johnny Podcasts  20:19
And I wonder how you know this really applies to the shows that have that are pursuing the traditional CPM ad based model? the The direction that I always steer people is just private ad sales. Like work it out, work it out yourself directly with the advertiser. That's there's just two there's just two sides of what a podcaster is. There's the people that are the really big ones that are getting the Honda. They're getting the Dollar Shave Club, if they're even a company anymore. And then there's the people that are much smaller, more niche audiences that they can afford to charge private ad sales and make a lot more money because the advertiser really wants access to that specific niche audience. And $15 CPM is just. I'm making 3000. I'm getting 3000 downloads an episode. I don't want $45. I want $4,500 because all 3000 of those people are your exact target market.

Jon Gay  21:13
What would an advertiser pay to be in front of a group of 300 people you were talking to in a conference room, if that or a conference hall, if you are getting 300 downloads an episode, yeah, that's that's the way to think about

Johnny Podcasts  21:24
it. Yeah, if those 300 people are like the decision makers in the exact like that need your software service or whatever it is that you're selling, that's yeah, you're gonna pay top dollar for that. So I wonder if it's a conversation that's even people are even gonna think about. It's probably not something that I'm even gonna spend very much mental energy on is like what is the definition of a podcast? It's it's it's what I consider a podcast. It's stuff that I work on. That's a podcast.

Matt Cundill  21:51
Jag, have you had a chance yet to play with Riverside's AI producer?

Jon Gay  21:57
The Coke, what they're branding as Co-Creator, you mean Matt? Or

Matt Cundill  22:00
yeah, they ship something. It's like the

Johnny Podcasts  22:03
AI producer. It's just like it's a whole. I think it's just like a revamped version. Editor

Matt Cundill  22:07
2.0.

Johnny Podcasts  22:08
Editor 2.0.

Jon Gay  22:09
I watched their webinar at noon Eastern today on on their new editor. The most of what they focused on in that hour with our friend Kendall Brightman is front of the show is the timeline and making it much easier and more intuitive to edit. So I think if you are a DIY podcast editor, I think you're really going to enjoy the Riverside editor. There's the ability to generate new things. What I have done a couple times with my own Jag Show podcast is I have recorded the podcast and then I have had its AI co-creator, whatever you want to call it, generate a blog post for my website about the podcast, which has actually done pretty well in terms of clicks, with a few minor tweaks when they send me. I've had it design a thumbnail for me. It's pretty formulaic, but it works for my purposes. So I really think Riverside. I mean, everybody's trying to be the end-all, be-all, all-in-one platform, but I think right now Riverside is as close as we have to a one-stop shop for everything.

Johnny Podcasts  23:09
I agree, and it makes me even wonder with how much they're releasing if everybody else is trying to even be the one-stop shop, just based on the amount of stuff that Riverside allows you to do now. I mean, recording, hosting, post production, marketing assets-it's just-it's-it's kind of overwhelming how much stuff they have in there. Are

Jon Gay  23:27
they the best at everything? Probably not. But if you are a you know solopreneur podcaster and you don't want to pay eight subscription fees for a host and for you know a transcription service, or for show notes, or for an editor. I hate to say, you know, it's we might you might just buy Riverside and call it a day.

Matt Cundill  23:49
Okay, so I don't have Riverside, and I'm that person.

Johnny Podcasts  23:54
I just think I need every toy in the box, right? It makes you wonder, though. Like when you look online and you go. That's an AI post. Is there once this has enough time under its in its life cycle to where more people are using it to where you can spot something and go. That's a that's a Riverside podcast, or that's a that's a one stop shop podcast. Like there's not that sort of.

Jon Gay  24:19
I think it goes back to my general feeling on AI, which is it's a starting point. You can have it do all the heavy lifting, and then you go through and make a tweak and make tweaks and make it your own.

Johnny Podcasts  24:28
Yeah, I think probably I didn't watch the webinar that you did, Jag, but the thing that I saw on social media about it today that I thought was probably one of the cooler things for the hobbyist was the lower thirds graphics that you can put in onto your video now of like, here's the YouTube subscribe button. I can't tell you before I learned how to actually do that. I'd watch YouTube videos and go, how the hell do they get the thing to fly up on the screen and it says subscribe and it has the mouse that moves over and clicks the subscribe button to encourage the viewer to subscribe on YouTube. Now it's just a simple drag and drop on the. Those

Jon Gay  25:00
aren't those aren't clickable from the video, are they? No, no, no. It's the it's the

Johnny Podcasts  25:03
lower third graphic that the viewer sees. Yeah, just reminds you to subscribe. Visual cue to subscribe. Yeah, but like even like that is one of those things. Just adding that on there that takes your video from like a B minus to a B plus or an A minus of in terms of like oh this you know this has some this just having something like that on there puts it in the higher ranks of like the better production podcast that I'm watching. It doesn't feel so hobbyist and down to earth. Fair.

Matt Cundill  25:33
So when I see an AI written post, I get I get an icky feeling, and I run away. That's all. I just move on to the next thing, and that includes graphics too.

Johnny Podcasts  25:44
Yeah.

Jon Gay  25:44
So, so interestingly, so as a as a case study, so I did a podcast episode a couple weeks ago when we had that major heat wave all over most of North America. I talked about how to record a podcast in extreme heat. Five minutes is basically like you know, turn off your fan and your air conditioner, but don't die. You know that kind, that kind of stuff. And what ended up happening, what happened, was it ended up ranking in search for people googling what what do I do about podcast equipment overheating? The point of my blog was not having the person overheat, but it ended up ranking for podcast equipment overheating, and I got a couple 100 clicks on the blog. So for me, my primary goal of my podcast is to get the video out there, get the content out there on social. But if I, you know, and having the blog on my website, it's probably more to you know for Google results than it is for people to go and read it. So, because the blog is not my top priority, I'm okay with Riverside editing it and me doing a little bit of light editing on it. Yeah.

Matt Cundill  26:48
Now is a good time, by the way, to ask you about you know doing a show by yourself. David wanted to talk about this today. You know, establishing yourself as an expert is important, and you know doing a solo show is a great way to do it. So tell me, Jack, tell me a little bit about how you put these together. They're about five or six minutes long sometimes. Walk me through the process of of how you do a solo podcast.

Jon Gay  27:14
I'm always tweaking it, to be honest, Matt. And my most recent episode in the last week was 10 minutes, which was long for me. For me, it started off as I would I would script it because I I can sound like I'm not reading a script. Problem is my eyes will betray me because you know I'm looking at the screen here, but my camera's up here, and so a lot of times I got hey you need a prompter or something. It looks like even if you sound like you don't reading a script, you look like you're reading a script, so I went the bullet point route, and now I have a you know a note with five or six bullet points of things I want to hit, and I kind of know where I want to go with it, and I just try to think about something that would be helpful to you know podcasters, my clients, things like that, and I do use it as a branding tool to brand myself as the podcast guy in my social network, so people continue to see my posts on LinkedIn and Facebook and Instagram, TikTok, whatever. But it's a lot harder to do a solo podcast than it is with guests because with the guest you can bounce off them, you can listen to what they say, you can ask a follow up question. With a host, it's just you. So I would say know what you're going to get across. It takes a lot more prep than a than an interview show or an interview show. It could be a five minute you know questionnaire and you're good to go. But for a solo podcaster, you've really got to know how you want to get from A to B and C to D and the plane.

Matt Cundill  28:37
Okay, I know somebody who's just heard that is asking a question about the teleprompter, which I believe is built into Riverside, or do you use something else?

Jon Gay  28:47
I haven't used the. I've used Riverside teleprompter a little bit. I never really spent a lot of time with it. A lot of times, I just had it in a Word doc in a different window, and I think that might have been partly my downfall. If I had a smaller one right up here, right under my camera might be better than me looking down at the screen like I'm looking at the two of you right now. So yeah, if you're not comfortable riffing off bullet points, then I'd say yeah, script it, but use a tool to make it look like you're not you know you're not reading the script on the screen in front of you.

Matt Cundill  29:17
Okay, doesn't I mean? Listen, this is subtle, and I notice everything because I'm just trained to. But I notice that when you do it, I can see a slight movement in your eyes when you do it. But it's just reading from left. It's just you reading from left to right. It's not anything other than just you reading from left to right off the teleprompter. Right,

Jon Gay  29:33
but I've had several people tell me that they can. They're watching my eyes and see that my eyes are going. You know, reading down the thing as opposed to okay, I want to. If I if I don't have the script, I'm actually making a point to look a few inches up and look into the camera. Hey, I was a radio guy, not a TV guy. Look into the camera as opposed to looking a few inches down at my screen and looking at the script.

Matt Cundill  29:52
And does it take you longer than when you do an interview podcast?

Jon Gay  29:58
Oh, that's a great question. I. Think it's shorter only because I keep the length so much different. But it will take me if I'm really going to do a pretty good job and work on the video and and all that. I mean, it'll take me a couple hours to do a 510 minute podcast from start to finish as opposed to a video pod an interview where it's recorded, edit it. I would say it probably takes me as long to do a 10 minute solo show as it does take me to do a 3540 minute tandem show.

Matt Cundill  30:27
I love that that that you just said because I feel better about myself because I'm like, oh, I got to do a solo show this week, and I do one every quarter. I just wind up doing one where there's just no guest, and I just say I just spent three hours to record 12 minutes.

Jon Gay  30:43
Yeah.

Matt Cundill  30:45
Okay. All right. And I'm like, I just, I guess. But I don't. I feel better about myself. Thank you. Thank you.

Jon Gay  30:55
I was actually on a call today with somebody who said that their solo episodes were getting much better downloads than their guest episodes. He's a he's in the he's a business coach, and he was telling me how people were tuning in for his his street cred, basically, and his knowledge of the field. So, if you have a niche that you are really knowledgeable in, there's a lot of value in doing a solo podcast. Somebody might be more interested in, you know, you telling them how to grow your business than interviewing me about how I went from a radio guy to a podcast guy, for example.

Matt Cundill  31:31
I totally get that. I think people download a podcast for the hosts more than anything else,

Jon Gay  31:40
unless there's an absolute rock star guest, unless you've got Tom Brady or Josh Allen on your show, it's it's it's mostly for the host.

Matt Cundill  31:47
But most of the time, I can go and get a Josh Allen interview anywhere.

Jon Gay  31:50
Yeah,

Matt Cundill  31:52
right.

Jon Gay  31:53
You want it to be on somewhere that you're gonna you're gonna enjoy. Maybe I take

Matt Cundill  31:56
one for 45 minutes, so maybe maybe I just want the the the short on it, right? So you know something drilled down. It all comes down to time, but the host is the host. People know the host, and that's how they connect to the show. I mean, if if you just had a great guest and the host didn't matter, only people would your audience would only show up for the great guests.

Jon Gay  32:15
Okay, here's an example. As a Patriots fan, Bill Belichick finally started doing podcasts as a guest. So I watched him. Was it all the smoke? What was the show that he was on? Does his girlfriend

Johnny Podcasts  32:25
allow him to do that now?

Jon Gay  32:26
I I don't know, but apparently because he's doing it, he was on together

Matt Cundill  32:29
anymore.

Jon Gay  32:30
That's to be debated. I don't know, but he was on this one podcast that was. It was a sports related podcast. The name has escaped me, but is it all

Johnny Podcasts  32:41
the smoke?

Jon Gay  32:42
It might have been all the smoke. I'm not sure, but he was on. It was a great interview. I saw he was also on Sean Hannity's podcast. Not a fan of Sean Hannity, so to Matt's point, I didn't watch or listen that one, and I assume he probably regurgitated a lot of the same stories he told on that first podcast. So, yeah, unless unless it's a really you know exclusive get, I'm not going to check it out. I think the Kelsey brothers do a good job on their podcast, and they've had some good guests on there. So I'll listen to that one because I think they do a good job.

Johnny Podcasts  33:10
Well, and think about the time save too. Like we just went through. Yes, it takes a lot more energy and and yes, time to do the solo show. But imagine how much more time you'd have when you're not thinking about, I need to find a guest. I need to do the pre-call with the guest. I need to do research on the guest. I'm. It's just on you to come up with new solo topics, and you record it whenever you want. You're not on anybody else's schedule but your own. I think there's a ton of value in people doing just a solo podcast. And and Jack, you do this more frequently than I do, but I used to do solo podcast stuff and solo content. One of the biggest things that applies to everybody that's considering doing this is to make it easier on yourself. You have to just be yourself.

Jon Gay  33:52
Yes,

Johnny Podcasts  33:53
it's so difficult to sit down and try and do a solo podcast and pull up this persona of like I am now Johnny, the solo podcast host, who's this completely different person than I am in the rest of my life. If you're just yourself, that makes it so much easier. All you have to focus on is the content. You don't have to worry about putting on this persona or having this broadcaster voice, like you're, you know, calling games for Fox on the NFL or something like that. It's just you being you, dumping your knowledge out into the void, and that's the way I would think about it. Is I'm just saying this stuff out loud. I'm not necessarily picturing a person in front of me that's listening to this. I'm sort of just kind of inner monologuing out loud on something that I just

Jon Gay  34:35
taking a huge dump of knowledge.

Johnny Podcasts  34:36
Yeah, and if you need to edit it down, great. But I'm just trying to get the information out there, and the majority of people that are doing this are people that you want to establish yourself as an expert in X field. So just vomit dump on people. And the other the other piece of advice that I would give is dumb everything down. Assume your listeners know absolutely nothing because the stuff. We've mentioned this a bunch of times before. The stuff that you assume everybody knows, they may have never heard of this concept before. So the kindergarten level stuff for them might be mind blowing to them, but to you, it feels like you shouldn't even need to address it. You should call. Or depending on what,

Jon Gay  35:14
depending on the topic, if you're getting into the real nitty gritty of something, even if you take 10 seconds, say, "Oh, I'm sorry, I use that acronym. Here's what it means. If you're not familiar,

Johnny Podcasts  35:20
absolutely.

Matt Cundill  35:22
Something else that just came to my mind. I did say that, oh, it's going to take three hours to do 12 minutes, but at the same time, you get a transcript of what you said. That's a newsletter.

Johnny Podcasts  35:33
Yep,

Matt Cundill  35:34
and you can repurpose that into a newsletter very, very easily,

Jon Gay  35:37
and a blog post and all that. Yeah, how

Matt Cundill  35:39
much of that do you do, Jag?

Jon Gay  35:41
I did. I I really should have a newsletter. I don't have one. You don't have a

Matt Cundill  35:45
newsletter.

Jon Gay  35:45
No, but I know. I it's something. It's just one of those things that fell down the part. I should. I see the value, and I know you've both done it. It's so hard

Johnny Podcasts  35:51
though because, and I know exactly how you feel, Jack. Because it's like, well, I wanted to do a podcast. I didn't sign up for a newsletter. I didn't want to start a newsletter. But now, because I need to reach as many people as possible. Not only am I doing the podcast, I'm now a Shorts Reels creator. I'm a blog post writer. I'm a newsletter creator now. And you're like, this was supposed to be a 10 minute podcast. That's all it was supposed to be. And now it's ballooned and all these things. And there's a ton of value in doing those extra things. But that's where people get caught up,

Jon Gay  36:18
overwhelmed. Yeah, it's it's I I I see the value. I should, and I just have it hasn't been at the top of my priority list. But I I am trying to at least create a blog post for SEO reasons for my new website for each podcast episode.

Matt Cundill  36:32
And Johnny, you had a podcast and you stopped it at one point. And why was that?

Jon Gay  36:36
It

Johnny Podcasts  36:37
was just too much. I was just I it was you're. It's the same thing as everybody else. You your podcast is sort of a side job, and you have your real job. And my side job as a total podcast wasn't paying the bills. My real job as podcast producer was paying the bills and is paying the bills. So yeah, it's just I wasn't in love with it enough to do it all the time. Mine went

Jon Gay  37:01
dark for like six months, and I'm trying to bring it back as a branding tool for myself.

Johnny Podcasts  37:05
Yeah, I love I love podcasting and what I do every single day. I didn't necessarily love being a solo podcast host.

Matt Cundill  37:11
Well, I'll have you know that I have a weekly newsletter that comes out monthly.

Jon Gay  37:18
That I might be able to handle.

Matt Cundill  37:20
It's silly. I say, ah, it's a weekly newsletter for sure. It's like every two weeks, every. But here's

Jon Gay  37:24
the thing: I wonder about perception because I see your newsletter pop into my mailbox, Matt, and I'm like, oh, it's Matt's weekly newsletter. I have no concept in my day of how long it's been since you did your last one, so it might not be the worst thing in the world.

Matt Cundill  37:38
Yeah, it's kind of nuts to them. A weekly newsletter that comes out monthly.

Johnny Podcasts  37:43
It's just building the catalog too. I mean, you know, it doesn't matter if your podcast went dark for six months, Jack. You have all of those episodes already. It doesn't matter if you do a newsletter once a month. After 12 months, you've done 12 newsletters that someone will find and hasn't read any of them, and what goes, wow, look at this wealth of knowledge and content and entertainment that I now have access

Jon Gay  38:02
to. I don't know about a wealth of knowledge, but I appreciate the kind words. I was

Johnny Podcasts  38:06
talking about Matt.

Jon Gay  38:07
Oh yeah, fair. We can all agree on that.

Matt Cundill  38:09
I was going to go off about you know summer and whether or not you know work is up or down production wise. I spoke to you know Johnny briefly before we went on, and he says that he's got a consistent flow of work as a podcast producer, and and people are going home. I have a you know a small slowdown as it is during the summer. But how are you doing, Jag?

Jon Gay  38:30
I'm I'm in your camp, Matt. I've had a slowdown. I've been fairly quiet since about Memorial Day, and especially since the Fourth of July. I've got stuff, some stuff on the horizon for August that's picking back up, but I think June and July were definitely slower than the rest of the year. Not ground to a halt, but I definitely had time to do house projects and things like that. So,

Matt Cundill  38:52
and one of the things I was just going to mention because it came up when you were talking about you know taking time off. You took six months off doing your show, and that's you can keep it alive. You can bring it back.

Jon Gay  39:02
Yeah,

Matt Cundill  39:02
and you may not lose any any you know you know downloads as it were. But if you do take the summer off, the easiest trick continue on social media.

Jon Gay  39:12
Yeah,

Matt Cundill  39:13
just insta an Instagram live, you know, a YouTube whatever, making appearances, some posting, some regular posting,

Jon Gay  39:21
top of mind awareness, totally

Matt Cundill  39:22
works. Oh yeah, I did forget that episode. Oh yeah, I'm gonna you know go back and figure it out. You missed the best part, Dave.

David Yas  39:31
I'm sure I did.

Matt Cundill  39:33
Okay, we just we just we literally just finished breaking down the the solo episode stuff here.

David Yas  39:38
Oh okay,

Matt Cundill  39:39
and Jags Jags started take my

David Yas  39:41
idea and run with it. Can I add?

Johnny Podcasts  39:43
Can I add one more note to the summer thing?

Matt Cundill  39:44
Yeah, sure.

Johnny Podcasts  39:45
So, Matt, you used to harp on this a lot, and I think you've pulled back on it just because it was like every episode we were bringing it up. But it's like the announcement of you're taking your summer break is super important. Putting that on your feed, and then I think. After that, this would take maybe an hour to do before you turn off the podcast for the summer, or your clients go on vacation. This is something you handle for them, but it's just doing reruns. It's keeping your podcast in their in the listeners' feed every single week, or how whatever your release cadence is. You're taking your popular episodes, maybe the episode that got almost no downloads for whatever reason. You're just reposting that one. There's just and then replay right in front of it. That way, the the content machine is still churning things out. You as the host get to go. You're going on vacation, hang out with your kids, whatever it is, and then you're coming back at the end of the summer.

Matt Cundill  40:38
Right. So two two things that I still tell everyone that's important is put in the show description that you're on a break, but you're going to be back september 7 with a brand new episode. The second thing that I think is definitely doable is go ahead and release those summer reruns. It's nice before you start. Hey, I'm on summer vacation. Going to be back in September. This was one of my favorite episodes that we recorded back in December, and then play the episode, and then when you get back, delete them all. They don't have to sit in the feed for the summer.

David Yas  41:09
Interesting.

Matt Cundill  41:10
Yeah, you can go ahead and delete, and then you very good point. You can pick up that way. You're not having some sort of massive scroll issue. Yeah,

David Yas  41:16
you you might lose some analytics though, right?

Matt Cundill  41:19
No, the once the download has happened, you you get credit for the download, and then you unpublish those episodes. Yeah, and then

David Yas  41:28
it it might also be sorry if you guys already said this, you can cut me off. But an opportunity to use dynamic audio insertion for those that use it.

Matt Cundill  41:36
Definitely, you can. We did not mention that, but but go ahead and share that.

David Yas  41:41
Yeah, so you could go ahead and create a 32nd, 62nd message if you want to play at the beginning of all your shows and say happy summer, everybody. If you're if you've clicked on one of the more recent episodes of this podcast, you're probably going to hear a replay of an old episode that we thought was special. But if you're wondering whether new content's coming, it is September 7 or whatever, and you know, run that throughout the course of the summer, and then obviously take it down when you resume.

Matt Cundill  42:07
How's your summer been, David?

David Yas  42:09
Terrible. Sorry, you're talking to a guy who just had his car towed today, so it's impossible to be in a good mood. Anyone who's ever had their car towed, they know it's.

Matt Cundill  42:20
Is it pouring rain behind you?

David Yas  42:22
No, the the the streamyard must be thinking that I have a what do you call

Jon Gay  42:30
it?

David Yas  42:30
Yeah, which I don't. It's actually just the. It can feel

Johnny Podcasts  42:34
your emotional energy, and it's projecting it by putting pouring rain in your background.

David Yas  42:38
It's. It looks like glitter. It. Yeah. It's. It's the. We're at the club, Jack.

Jon Gay  42:44
That Family Guy clip. Why'd you stop?

David Yas  42:48
That's right, Jack. Very good.

Matt Cundill  42:51
Okay, so I think I would like. By the way, Johnny, you showed up with Podcast Engine AI. Is that who you are today?

Johnny Podcasts  43:01
That is who I am today. Thank you for calling that out.

Matt Cundill  43:04
So Johnny's been working on some AI stuff to solve some of the things that he has around the office and to make everyone's life a little bit easier. Do you want to walk us through what this is and share? Sure. Show and tell today.

Johnny Podcasts  43:18
Yeah. So basically, how this idea came to be was I was using ChatGPT to build all of these little agents over the past year. Of okay, this agent here gets a transcript and writes the show description for me. This agent here helps me come up with titles. This agent over here helps me get the time codes correct and get the actual time codes. This one will help me write social posts. Yada yada yada. And then I went, what if I just combined everything together from one transcript? And I pulled up the trusty Claude code. I have never written code before, but technology is incredible. And I built this entire thing myself, and I think it would be really helpful for people. So essentially, who you are if you are using this is you have just finished your podcast. You've got a full transcript of your episode. It's got your intro, your outro. You've got timecode, timestamps on the actual transcript. Now you need to get this thing uploaded, but all of the other things have to happen in between. This is where you would come to the podcast content engine, and this is what it looks like. So, if you're not watching this on YouTube or on Spotify or on Apple Video, pull that screen up and start paying attention now. You would take your transcript here. You're going to drag it into this little box. It's uploaded. You have three different show modes. If you want kind of viral, think think Twitter style writing. This is really punchy. This is clickbaity. We want get to get people to click. Maybe you're more. I want a little bit of that, but I'm also more with professional tone. The growth mode is right in the middle, perfect for you. Or if you're just strictly, we are bound by our compliance team. We are very professional. We can have no personality at all. Spotify. Here's all of your time codes that you can just copy and paste right into your show description, and then you can tab over to YouTube. As you can see, the way that it's written is different. All the time codes are exactly the same. It's just formatted a bit differently. And then here we've got all of our links. Here's our show on YouTube. Here's our show on Apple Podcasts. That's the show. Here's our show on Spotify. We've got Terry, our host, is on LinkedIn, but we didn't find a Twitter profile for him, so maybe he's not on Twitter, or the content engine was not confident in that Twitter profile that was pulled up, so just decided to omit it. Then we've got our guest Dana, LinkedIn, Twitter, her website, all of the companies mentioned in this. So it's going to be a lot of retail companies. Some of this stuff you may not want to use, but that's where you just copy all, paste it, and then delete the ones you're not going to use. The one that I is the most robust is going to be your social posts. So you've got your email blast here. This is just a simple copy and paste that you would send out either attached to your newsletter, or this is your newsletter, or you're just sending it out to your email list. A brand new episode of Leaning It has just gone live. We've repurposed our show description in here, and then we've also added in all of our links for easy clicking. So I can find you on YouTube, I can find it on Apple Podcasts, I can find it on Spotify. Then you're going to get 10 social posts that you can use, and they're all very different. You've got your promotional posts that you can copy and paste, and where it says LinkedIn here means the style of writing. LinkedIn writing, the social posts written for LinkedIn are going to be much more professional tone, and then there's also an option for Twitter or X, which is going to be more casual tone, written for more a more Twitter style audience, and then another little thing that people miss here is our clip suggestion below. Below that is going to give you a clip from the episode that goes best with this post, and the post was written based on this clip that it found.

Johnny Podcasts  51:55
And what I was really adamant about is making this as easy as possible for the user. You will never find a clip that needs to be stitched together. It's always going to be one continuous sentence, one continuous story. It's not going to be like, "Hey, by the way, pull the 90 seconds from the beginning, pull 45 seconds from over here, and stitch those together. No, everything that goes along with this post is going to be all in one thing that you can easily clip out from your episode. You've got your promo post, a takeaways post, three insights from my conversation with Dana tells you on where retail is heading. You've got a quote post, so it pulls an actual quote from the transcript. It credits her with the quote, and then gives a little call to action below that. Your thought leadership post, and then a question post to help drive engagement, and then it's going to be the same style post, but written in a much more casual tone for X. And then let's just say, oh my gosh, this is all so much. I just need to save this and get back to it later. You can just download everything right to your computer, save it for later, open it up, and here it is all for you. Save that to your computer. All your links, all your social posts, and everything you need.

David Yas  53:07
Incredible time saver.

Jon Gay  53:09
Yeah, yeah. So this product.

Johnny Podcasts  53:11
Hopefully, this is something that someone can find useful. I use it every day, and if no one ever uses it. That's totally fine with me. I made it for myself. I use it on almost every episode that I work on, and the the hosts that I've used it with have found it extremely valuable. So if you if you do care about something like this, it's just podcastengine AI.

Matt Cundill  53:36
That's incredible. One thing you did mention about you know trying to that solution for YouTube and where we're going to, you know, how did we make it connect to the YouTube channel? So a good example is the podcast Super Friends appears in two YouTube channels, including your page, which is called What Johnny?

Johnny Podcasts  53:53
Johnny Podcasts,

Matt Cundill  53:54
and mine's called the Sound Off Media Company. It's one of three podcasts up there, and I spoke to somebody from YouTube a few weeks ago, and they've said repeatedly, if you have a podcast, just name the channel after the podcast, and it's it's going to be best served in that particular way. So, don't do like we do, friends.

David Yas  54:17
Do as we say, not as we do.

Jon Gay  54:18
Exactly.

Matt Cundill  54:20
Does anybody has anybody used it aside from me and Johnny? Have Have you guys used it? I haven't used

Jon Gay  54:26
it. I I really like it.

Johnny Podcasts  54:29
Jack has used it. Yes, I don't know if David's used it. Catherine Catherine uses it as well.

David Yas  54:34
I haven't, but I promise I will.

Matt Cundill  54:36
Okay, I've I've I just love the fact that you know it just finds the LinkedIn of the guests and puts it right into the show notes. And I didn't think about that thing where you copy and paste it and put it all into text that you have access to break it out into different parts of of the social world. But I think that's that's really really cool.

David Yas  54:56
It's just one of those things that like the social media handles of. Guess is something that us as producers. I don't know about you guys. You typically remember at the last minute, like, oh, I still got to do that. I forgot. You know. Well, this promises that you want.

Matt Cundill  55:09
What's the worst job?

Johnny Podcasts  55:11
Yeah, and I always I have my LinkedIn set up to where a lot of people go. They turn the privacy thing on, where it won't tell you that Johnny has viewed your page on LinkedIn or viewed your profile, I purposely leave that off because I think it's funny that people will go like, "Who's Johnny Peterson? Why is he looking at my LinkedIn page? And every single episode before I made this was you're clicking on, you're finding the person, and I'm like, "Well, this person's gonna know that I was stalking them on LinkedIn just to find their profile so that I can copy and put it in the show notes.

Matt Cundill  55:42
All right. I'm wondering if there's anything left to yik yak about. I'll just ask David. Did you say that you went to the Riverside thing today? No,

David Yas  55:56
not me.

Matt Cundill  55:57
Okay, that was Jag. Sorry. Yes, that

Jon Gay  55:58
was me. Yep.

Matt Cundill  55:59
All right. What, David? Do you have anything you want to ask now? We did just to let you know we did talk about you know being a solo guest just like the minute just before you got on. Yeah,

David Yas  56:13
not so obviously I don't know what you talked about, and I was vying for a least valuable player on the Super Friends today, and I think I've achieved that. So apologies. Oh, you're here. That

Johnny Podcasts  56:22
award goes.

Jon Gay  56:23
Let's do the second round. Let's do the second round of fast money with Davis, since he was in the vocal isolation booth, and see if he says the same things we said about being a solo podcaster.

David Yas  56:31
I'll I'll sum it up real quick since we're up against the clock. But just if if you're hell bent on doing a solo pod, I'd say at least try having a guest, just seeing what the dynamic is, because I think the interplay between two people is what you get on a podcast that you probably don't get in other media. So

Jon Gay  56:48
show me have guests, ding.

David Yas  56:52
Unless it's the Jag Show.

Matt Cundill  56:54
Also, by the way, Johnny, you did a cue earlier to say, okay, for those of you who are listening to the show, I'm gonna. You're gonna need to refer to the video, and with the three apps that I mentioned, including the iHeart app, Amazon Music app, and Apple Podcast app, you can just pick up the phone and toggle right over at the punch of a button. So that's some of the technology that's in advancements. I'm going to ask one more question. That's like, is there something you're experimenting with or working with right now that it's going to be that you're thinking about for you know, let's say in September? I'm going to say that what Johnny has done with Podcast Engine AI has led me to. I think I can create something like that, and it turns out I can't. However, I have been working with ChatGPT to come up with a an all-purpose, all-in-one sales sheet for podcasters in you know that I work with to go and sell to advertisers, and the Sound Off podcast was the first one. I made a sale off it very quickly, so that was that's one, and so it's something I might do for the podcast Super Friends, and then eventually start to roll this out to clients. You know, can you know can we take from the description? Can we take from past episodes? Can we take from the reviews? Can we take parts of? I'll feed it the downloads and and what's important or whatever metric we're going to be using that week, I'll feed you some of the consumption data, and so that's my starting point. It will be tough to get sort of you know API data to get in the back, but it's something that we could look at in the future. But you know, it's something that I'm going to be working on for the next few months, just to make I think life for clients better when it comes to you know finding an advertiser or partners for their shows, nice. Anyone else working on anything? Thinking about stuff?

Jon Gay  58:50
Working on letting my dog out of this room, who is getting very antsy behind him. You can just see her. I see the little nose

Johnny Podcasts  58:55
popping in the frame. Matt, I think it's really cool. I would love to see that at least privately before you're ready to share it publicly, I think that's a great idea.

Matt Cundill  59:03
Oh, I was just going to share the the sales sheet and the end result. I don't think I'm not I'm not quite at the coding part yet.

Johnny Podcasts  59:09
Oh no, I mean that's what I mean. I don't think this is something you need to code. Like this is just something that you you just you create a survey for people to provide to you. It's like I need X, Y, and Z, and I can get you your sales sheet. I'll

David Yas  59:20
add one thing, Matt. Just we talk about the app Descript a lot, and in some ways, I think it it it improves by the day, and then it always seems to regress in certain areas as well. But that's for me to complain to the Descript people. But one one way I've been using it lately is the create clips function, the AI function that has become really robust, and it really makes spiffy-looking reels. You know, you can set how how long you want-30 seconds, 60 seconds, or whatever-and it'll pick out as many as you want. It'll pick out five. It'll pick out 10. They're not all going to be home runs, but it's it it lets me create like three quick. Clips from an episode would have taken me, you know, one to two hours in the past. Now it takes about 15 minutes.

Johnny Podcasts  1:00:06
Could we bookmark a demo for that, David? Next time we do this, where you just show us how you do that, because I, I, you tell me that, and it sounds super easy, but I've tried to do it in Descript, and I'm like, am I a moron? Like I can't figure this.

David Yas  1:00:19
Yeah, it does take a little getting used to, but but it might have improved even since you last tried it. I've I've been impressed.

Matt Cundill  1:00:26
I'm not going to be able to end this podcast unless David gives us a podcast recommendation.

Johnny Podcasts  1:00:31
Oh,

David Yas  1:00:32
well, I do have a podcast. If you're into music nostalgia and the music of the '70s and the '80s, and it's called. Go to timemachinepod.com. Find us on the socials at time machine pod.

Johnny Podcasts  1:00:50
You want to talk about someone that has passion for their podcast? It's David. All of us have started podcast. Well, Jack and I have done podcasts that we've dropped off at one point or another. David is the only one who's done it forever.

Jon Gay  1:01:01
David, I want to do an episode with you from the mid to late 2000s at some point.

David Yas  1:01:05
That's good. We need someone to translate that era of music. We don't. We're not good at

Matt Cundill  1:01:10
it. Early's 90s rocked for me, please, or any any 90s rock.

David Yas  1:01:15
We can do that. If you want to

Johnny Podcasts  1:01:16
deep dive into the deep cuts of a rapper called Future, I'd be happy to jump on and help you with that one,

David Yas  1:01:23
but not future from Eight Mile.

Johnny Podcasts  1:01:25
Future or Jimmy Buffett? I've been really into him lately. Wow! Really, the

David Yas  1:01:29
yin and the yang of wow.

Matt Cundill  1:01:32
We'll go counterclockwise and say goodbye, and we'll start in Boston.

David Yas  1:01:37
Pod 617 dot com. Again, apologies for being super late to this pod, but it's David Yes, the Boston Podcast Network. Thank you,

Johnny Podcasts  1:01:45
John Gay, Jag Podcast Productions, just outside Detroit, Michigan, Jag Podcast productions.com. I finally have something to promote: Podcast Engine AI. Please check it out. If you hate it, fine. Tell me if you love it. Please try it. Would love your feedback.

Matt Cundill  1:02:01
I'm Matt Cundill from the Sound Off Media Company, and I'm the guy with a. I got a weekly newsletter that comes out every month that is called Sounding Off dot News. Is where you can go and and sign up for it, and I'd love for you to do that. Goodbye from the great.

Tara Sands (Voiceover)  1:02:18
Thanks for watching the podcast, Super Friends. For more Super Friend wisdom, check out the show at SoundOff dot Network. Produced and distributed by the Sound Off Media Company.