Oct. 10, 2023

Stop It! Just Stop it!

The Podcast Superfriends dive into the things they want you to stop doing when making podcasts. Here are a few of the things they want you to stop.

Jon Gay: Asking for ratings and reviews at the end of a podcast is less egregious but still not effective.

Matt Cundill shares his frustration with the common practice of including a microphone in podcast artwork, citing it as a cliché and a missed opportunity for creativity.

Catherine O'Brien suggests dropping the teaser at the beginning of a podcast and getting straight to the content. Johnny Podcasts is pro teasers at the front of his podcast, believing they help set the tone and emotionally invest listeners in what's to come.

David Yas emphasizes the importance of quality audio for podcasts, particularly in terms of microphone and internet connection.

Also, all the hosts share their disdain for the Blue Yeti Microphone.

And that's just the first 15 minutes.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

Transcript

Sarah Burke (Voiceover)  0:02  
welcome to the podcast Super Friends, five podcast producers from across North America get together to discuss podcasting.

David Yas  0:13  
We're always giving you do's and don'ts. Today, we're only going to do don'ts. So there are a lot of things that drive us crazy hearing him on other people's podcast. Sometimes maybe we ourselves are guilty of them ourselves. And just in order to fine tune our game, we're just gonna go around the horn here and really talk about what got things that are common mistakes, pitfalls, traps for the unwary. And I'll start with, I'll start with jag Jag, you've always got a bunch of things that drive you straight up the wall. We're just, we're just gonna go one by one, we all have lists, but feel free to chime in everybody. Of course, if you're on point, jag, you start, what do you got?

Jon Gay  0:53  
I'll start with one that I think we've all talked about many times. And that is the giving the typical rate and review my podcast as the call to action at the end of your podcast. I think this probably started because a lot of folks are doing it on YouTube. And it may have some merit on YouTube. But in terms of a podcast, ratings do nothing but IE, that as the super ready to go at the bottom of those of you on audio for our podcast,

Johnny Podcasts  1:15  
but don't do it for years.

Jon Gay  1:19  
No, but rating reviewing the podcast, it's good for an ego boost and social proof for the host, but it's not going to boost you up the charts not gonna improve your Google SEO is not going to just improve your discovery. Wow. discoverability. So the better call to action is to follow the podcast on Apple or Spotify or wherever you're listening right now. In my opinion, I'll throw it to the group for anybody who wants to disagree or agree

David Yas  1:42  
to follow up. You go, Matt, you go.

Matt Cundill  1:44  
I want to know if it's okay to ask people to rate review the podcast if it's at the end of the podcast, as opposed to at the beginning of the podcast where I think in the past, you've always said it's most annoying and most useless.

Jon Gay  1:56  
I agree. I'm glad you said that, Matt, because asking for asking to rate and review a podcast before you've listened to it. If you're a first time listener is even more pointless. I will say at the end, it's less egregious, but I'm still not a big fan of it. Personally,

Johnny Podcasts  2:09  
I would put it in the show notes to like if you want it to have a call to action, just throw some of the shows that I work on, we put it in the bottom of the show notes. And it just says rate review on Spotify link to the Spotify show rate review on Apple link to the apple one, I did want to play a little bit of a disagreement. I don't think you should, I don't think you shouldn't do it. But it shouldn't be your first call to action, your first primary call to action is to get them to follow the show, like you said, just because you want them coming back more and more. But if someone's coming across your podcast, because it happens, you scroll, you stumble across a podcast on Spotify or on Apple. And if you see one that has 355 star reviews versus six five star reviews, you're probably going to gravitate towards the 355 star reviews. So you're correct that it's not going to bump you up the charts by some algorithm. But I don't think you should ignore it altogether. But it primarily should not be your only and first call to action

Jon Gay  2:58  
to use Catherine's favorite phrase loving counterpoint. Yeah, I think you're right there is merit and have in getting ratings and reviews. But I think there's a real danger and asking for more than one call to action. Because I feel like especially if somebody is driving or walking the dog or not giving you their full attention, you start throwing out 234 different things to do, you're probably going to get them to do none of them.

Catherine O'Brien  3:20  
The confused mind does not buy and we if you have if you have one shot at getting your audience to do something, I would use that very strategically.

Johnny Podcasts  3:28  
Is that the title of this episode?

David Yas  3:31  
I think we got it now. Well done. Catherine. Look, let's not misunderstand that it's good to ask for feedback for your podcast. But rate and review on Apple podcast is hardly the only mechanism for that. So I think you guys would agree it's always good to develop devices to get feedback from your listeners. One one follow up question I would have the group is I work with someone who says we really want to be in the top 10 of Education and Training podcasts. So they're wondering what they need to do to and if it's not to ask people to rate and review. What is it? Anyone have an answer? Anyone have an answer that I can tell you what I told them? I don't know if I'm right, Jack. Yeah, you got

Jon Gay  4:11  
my first follow up question is why? Why do you want to be in the top 10 for an ego boost? But to answer your specific question, David, this is goes back to rob Walsh from Lipson to Podcast Movement, Apple's algorithms take into account new subscribers or followers I should say Sorry, bad habit there, slap myself on the wrist, new followers for your podcast, if that factors in how many new people have been following the podcast in recent days, and that is the biggest factor in bringing folks up the chart. So back to square one, have them ask their listeners to follow them in Apple

David Yas  4:45  
and share I guess it's always good to ask to share but again, don't ask for too many calls to action or you'll you'll get zero action. All right, let's let's shift gears and Matt you are you're at bat and Catherine you're on the on deck circles. little swing about or get loose whatever you have to do. Matt, what do you have for us?

Matt Cundill  5:05  
I would like for everybody to please stop putting microphones and artwork. I absolutely think it's it's not original. Everybody does it. And if you think like, Seinfeld doesn't have a TV on, it's our work. Steven Spielberg doesn't have a film reel on his. So why do we do this? I think one of the reasons that this has evolved and happened is that this is what the alleged graphic designers on Fiverr think of us. I need a piece of artwork in order to get into Apple. So I need something square, what can you send me? It's a podcast about could be bang, but it always seems to show up with a microphone. And I'm like, why? I don't know. It's it's just that's what I think the grant the alleged graphic designers on Fiverr. Think of us. And I am not an exception. Because I actually went to a graphic designer said, Could you make me a logo, and this right here was the that was my first logo for the sound off podcast. So I'm guilty of it too. Back in 2016. I

Johnny Podcasts  6:07  
kind of like it.

Matt Cundill  6:09  
I mean, listen, it's a podcast about broadcast. So it would make sense that there's a microphone in it, but it doesn't stand out because everybody else has a microphone as well in the artwork. And I mean, you really want to stand out in, in Apple podcasts. When you're in the library. If you're on Spotify, your artwork is really going to be one of the things to you know, make it eyecatching. 57 by 57. I know it's just a little thumbnail size. But when you create artwork, you should be thinking about the same way that the artwork was created for albums like rumors, and Boston and the Eagles, you know, a nice big square piece of art and don't put too much writing on it like this guy did right here. This is too much riding on it. Don't do what I did

David Yas  6:52  
anyone have any other pet peeves on logos? Because I have a couple but

Jon Gay  6:57  
I have a follow up question for Matt, actually. So you don't need a microphone. If it's podcast artwork because of skin. If somebody's searching Apple or Spotify for podcasts, they know it's a podcast counterpoint. If you're continuously posting content on social media, with your podcast artwork, say it's an audiogram or something of that line. Is there any benefit in having a microphone or headphones there? So somebody on their Facebook feed says, Oh, hey, that's a podcast.

David Yas  7:22  
How about the word podcast? I think that's a little better. Well, the level? Well,

Johnny Podcasts  7:30  
I think content is just content. You know, like when it comes to posting about that, specifically, I think the person viewing it could care less whether it's a podcast or not, it's might be nice to know, so that they can follow up more. But if they're just consuming that individual piece of content, and they're going to scroll on and go about their day, I'm not sure it's it's the biggest deal in the world to let them know whether it's a podcast or not.

David Yas  7:51  
I mean, I think that you want to avoid confusion. And so sorry to interrupt you there, Matt. But but the I think to Jack's point, if it's it's kind of a random thing. And it's, you know, you've got a clever title. But that's all you've got. And it isn't a social media feed, you might like for someone to know it's a podcast, by just a glance, that's that's just my thought

Matt Cundill  8:12  
might be if it's just on the main artwork, but when you do market externally, you should, it's going to be different. I mean, I guess the be part of the artwork problem that I have. It's also words like too many words, in the artwork, it's really just art. You don't need to have all these words in there. Because it's going to be surrounding the artwork. Anyway, the title and the author tags are displayed prominently nearby. So but if you were to do you know that marketing externally, let's say you put it on Facebook, yeah, you should. Definitely, you know, maybe you have the word podcast in there, you can totally do it a completely different way.

Johnny Podcasts  8:47  
You know, you don't make people click your podcast, when they're, when they're searching across it started to make some really ClickIt Good call, cause you as a non famous person having a beautiful headshot of yourself. Right there. Everyone. Wait, no one knows who you are. Why are you putting your face on there? Find something that is going to attract the eye and, and as beautiful or as handsome as you might be? It's not going to be your face. If you're not unless you are a Ryan Reynolds or someone that is Uber famous. You should not you should get away from putting your face on the cover art.

David Yas  9:18  
Well, I totally agree because that touches upon one of my pet peeves and that is it really should don't make it look like an ad for anything. A lot of professionals who are I'll pick on I'm a lawyer, I'll pick on them. You know, a lot of lawyers will do a podcast and there'll be like the attorney you know, Brian Jones podcast, and he'll be smiling and it just looks like a billboard it you know and so, you know, but Johnny's right people are tuning in for your content. So if you're, I mean if you if your podcast is about biking or visiting the mountains or fly fishing or whatever That's what the logo should be right? Now, if you have a microphone in your logo, you might want to rethink that. If you have a microphone tattooed on your arm, there's not a lot you can do about it. Except, understand. So some decisions are mostly irreversible. Katherine and Johnny podcast Euro debt Catherine got a new topic for us.

Catherine O'Brien  10:23  
Oh, yeah, this one's gonna be a little controversial. I'm just gonna tell everybody right up the front. I think it is time. Hi, time, if you would to do away with the little Stinger before your episode absolutely starts. Some people like to have a little teaser, a little clip that they think is hot from the conversation that is about to come. I gotta tell you, I'm starting to think that sounds a little dated. I will share my philosophy is let's get to the good stuff. You can get right into the episode. I even some of my favorite podcasts, they do something where the intro and the housekeeping if you will they come after the flow has been established with the show. Now that takes a little bit of skill and a little bit of hosting magic there to get things going. But why don't why not? You have an audience who's already opted in to listening to your episode. Let's get to the good stuff. You don't have to give them this little fake teaser? I don't I don't think they actually work that well, because they're out of context. I even if I have a teaser, that seems like a little bit intriguing. It's not like I'm thinking about when am I going to hear this later on in the episode. So I'm gonna say drop the teaser, drop the little Stinger at the front and just get into the episode. Let's go.

David Yas  11:40  
Let me ask you a follow up question. I have a podcast I do with a co host. And we have a humble yet loyal following. And we get a lot of feedback, we get a lot of emails, we tend to shout the people out before we get to the meat and potatoes of the podcast we say before we get started, let's shout out we heard from you know, Jim, and in North Dakota, he had this to say, Should we not be doing that at the top of the show?

Catherine O'Brien  12:04  
Well, that to me is actual content. That's not a clip. That's not a clip from later, you know, like, Oh, hey, you're about to hear. Think of where you're gonna hear this in the rest of the episode. That is you're actually that is the start of your show is to welcome and greet all of your listeners. So I think that's great.

David Yas  12:21  
Yeah, I know exactly what you're saying. By the way. I call it a teaser quote. I don't know if there's a better word for it. But some of them can be great. Others I don't know. And to the new listener, it might be halting. It's like, you might think you're actually starting the podcast in the wrong place. Like someone's just talking. I don't know who this person is. So you risk confusion. Any other thoughts on Katherine's observation? Anybody want to push back a minute,

Johnny Podcasts  12:47  
I want to know do you want to take the knife out of my chest or just leave it at 40% of my job is is pulling teasers from these podcasts and put them in the front. So I'm like I'm like shell shocked over here that this is not cool anymore. I would lovingly push back on that. I would say that I'm very pro. The teasers at the front. I think that they're a great way to key up a really fun moment from the guest. The goal is to make you feel something laugh, cry, something to get you emotionally invested in what you're about to listen to, rather than the first words be Joe Smith. Welcome to the show. So I think it's a great way to get the list, especially a new listener into what sort of the vibe of the show that you're getting into is if it's a comedy podcast, it's going to be a heavy laugh at the front it's a really emotional episode is going to be a really heavy moment coming from that guest one episode that I wanted to highlight I can't remember specifically what it was said but it was a brand new is a new way I've seen of doing a teaser at the front is from the My first million podcast and they had on Cody ko who's like a multi million subscriber YouTuber. And the the teaser normally, we're shooting for like 2530 seconds. This was like a 92nd teaser. But it was the most interesting questions that were asked. And then the first one or two words of his response. So one of the questions was, I had somebody else on the podcast who said who's going to be the first three billionaire YouTubers. They said Mr. Beast, they said somebody else and they said you what's your reaction to that? Well, I have to say that and then it cuts to the next clip with some music behind it. And really interesting. I was like, Oh, I really want to hear what he has to say about all these things. So I would I would plant myself in the camp of I'm not going to say no to what you said. I'm just going to stick over to my pro teaser side.

Jon Gay  14:25  
I'm going to kind of play the middle ground here. Oh, sorry, Catherine. Make a point.

Catherine O'Brien  14:28  
I was just gonna say I reframe on your mind. My knife right into your heart. Gianni would be I have just saved you 40% of your time. But back to jag

David Yas  14:37  
40% of his fees, unfortunately.

Jon Gay  14:42  
No, I think your podcast should never be predictable. It's funny. Catherine brought that up just now. I was just editing a podcast where I had done a 40 minute interview with the guest the guest is very good. And I hit stop. We were kind of just talking afterwards. And then he gave me a great piece of content after I'd stopped recording and I was like wait, hold on. And let me hit record, say that again. And Tim rule is never a separate hitting stop on your quarter. So you're done. But it was a really good piece of content that didn't fit anywhere logically in the flow of the podcast. So I'm not it's not a teaser in the sense that it comes up later in the podcast, I just took that one minute clip. And that went in that went before the intro of the produced intro of the podcast. So he tells this compelling story that gets your attention, and then it goes into the podcast, and then I introduce him. So I think there are situations where it's warranted, but it's okay in a podcast to have some episodes where it's there. And where it's not. I think the worst thing you can do to Catherine's point is force it. You know, your, I think was mad at one point, he said your contents really not that good. You can't you don't have four or five pieces of absolute gold. And if it wasn't you mad, I apologize. But have no, it was bad. Okay. If you've got if you've got a really good piece of content, use it. But don't force it to find a really good teaser, if it's not there.

Matt Cundill  15:57  
Why didn't you do that? Why, like I always thought like, why does this even exist? And the James Bond model? Okay, I thought it was a public radio thing. I like we're in public radio, they would play a clip of the show that was coming up in order to get you to listen to the whole hour. I think it was kind of rooted in that. And I think people just kind of gravitated to it.

David Yas  16:20  
Oh, well, it's, yeah, I'm sorry. No, it's definitely because it's a cousin of that jag is referring to the rule where you put the car chase and seen one of the movie, so you better have your popcorn and be sitting down because it's starting right now. And, you know, our overall goal is it's no secret. It's to make our content compelling. So how do you do that? Maybe it is the old trick. And it's like, it's perpetuated by TV ads. We remember the joke, the old like, there's a common household spice that's probably in your spice rack. That's actually a deadly poison. will live, there was an SNL but yeah, we'll tell you what it is after the break. And then it's like, Well, God, Gosh, darn it, I better come back after the break or else

Jon Gay  17:03  
I never give it away. Right. They just tease the entire sketch. Right? Yeah.

David Yas  17:07  
So but you know, we've all we've all the social media version of that, or just the the internet version of that is clickbait right. It's like, you know, you you won't believe what Gwyneth Paltrow is putting in a jar Now, click here, right? Or whatever. But, but yeah, I guess I mean, I, I'm of the camp that if it's if it's really good, then then use it. Because once in a while, like to Johnny's point, you get that killer quote, like, wow, that is great. And then encapsulates this gate guests perfectly. And I think that helps, but reasonable minds may disagree. Go ahead, Catherine.

Catherine O'Brien  17:46  
Again, I just want to reinforce I'm saying get to the good stuff, meaning, it doesn't maybe it isn't. Hello, Welcome, John. Maybe you're getting right into something that is that is hot, or the question, you know, that the audience wants to hear. I'm saying get to that good stuff as fast as you can.

Johnny Podcasts  18:03  
Yes. And just to tie off what David was saying, I think the way that we can make this relatable to everyone watching or listening is that if you're doing a podcast and what I mean, I always come from the standpoint of like these interview podcasts. That's mostly what I'm working on. I think that's what a lot of us work on. A lot of these people that are being interviewed. They're coming on small podcasts. And so they themselves are relatively unknown people. And so you want to find the best way to say, hey, here's why you should listen to the next 8090 minutes of this person you've never heard of, here's why they're super interesting, or super knowledgeable, or super insightful. And then you go, Oh, I didn't know who John Smith was before this. But it turns out, he's an expert on how they're launching the, you know, Starlink satellites into the sky. And this is that's how it boom, now, now on board. And now. Now, I really want to hear what this person has to say.

David Yas  18:52  
All right, Issue three, or four, or whatever we're on. John, you have a new topic for us.

Johnny Podcasts  18:57  
Yeah, mine was Don't ignore the quality of your audio, meaning the mic and your internet connection. So a lot of these podcasts that we're doing, they might be Katherine, they might be remote based interviews. And if you the hosts are recording on your air pods or your recording with a terrible internet connection, your hotspotting from your cabin in Maine, it's just going to turn out crappy and you have one really one chance to entice a new listener and show them that you mean business. This is a professional podcast, this is something that you should be listening to instead of the Joe Rogan experience instead of barstool instead of you know, whatever the podcast you're listening to. And if your audio quality isn't at least on par with a top podcast, then you have no business asking for further time. And I understand that things happen and people have tight budgets, but I've put out all of us we put out tons of content of like here's how you can get a high quality sounding podcast or at least meet the bar for less than $100 is literally a USB microphone that you plug into your computer and you keep it close to your mouth. Rather than sitting this far away from it, it's just, you know, I see people that just they don't put these things to memory and it drives me nuts because that's all I listened to all day long is audio, it is really not that difficult to remember to keep the mic right in front of your face to plug it into your computer to spend, you know, $100 on a quality sounding microphone, it will take your podcast to the next level, granted, your content has to be good. But the base level is you have to have a strong internet connection if you're recording on a riverside or stream yard, and you have to have a quality microphone. If you're going to have a podcast. It's just it is just the basic one on one.

David Yas  20:34  
Are you okay? If the host has a good mic, and he's interviewing someone clearly remotely. And that person sounds like you can you can understand what they're saying. But it clearly sounds like that's okay, right. And that's

Johnny Podcasts  20:45  
why you that's why you hire a producer. That's why you do some basic audio engineering stuff. We've talked about this all the time. The script has great tools, Adobe has great tools, there are things that you can fix. And there are things that you can do beforehand, a lot of what I do is jumping and doing like these audio checks. I know jaggy, you do this as well. We will jump on the riverside or you know, squad cast or whatever it is before and talk to the hosts and make sure that they're all squared away with their equipment. And then we'll go to the guests because they're gonna need a lot of attention. Alright, take out your air pods. Let's test and see how your computer mic goes. Let's get out of that room. I can hear a siren outside, please close your window, get your dog out of here, your kids running around screaming, let's try and quiet that down. Turn off your Outlook notifications, those are buzzing everywhere. And then something that we've been doing recently is there's a $35 condenser microphone on Amazon that you can just send to your guests. Yeah, you can they can you can coordinate trying to send it back. Or maybe it's just a gift. And some of these podcasts I'm working on we are slowly ridding the world of people coming on the podcast without microphones. It is stupid easy to plug, you literally plug it in, you turn the knob up, boom, you now have TEDx your audio for minimal, literally less than $40. And you can one day it's from Amazon to there. So that that is my biggest pet peeve.

David Yas  21:58  
I don't want to ignore our studio audience here, our online audience and Paul Atkinson. Thank you for chiming in. He writes as follows something I'm always working on is improving audio video production. I need more lights about to upgrade the studio. Maybe we'll get to that subject a little bit. I need more lights in my studio, also. But so totally agree. I'll give an example of what you just talked about. Johnny, the late night hosts during the writers strike launched a podcast you guys may have heard it's called StrikeForce five. So with Stephen Colbert and Jimmy Kimmel, and I won't even name all five of them. But there are five. And they did one episode where Colbert was clearly he didn't have a microphone, he was just talking to his computer and Kimmel is on a perfect crisp microphone. And men that drove me up the wall because of all people, you know, these guys have all the resources in the world. Not to mention that, like you say, Johnny, there are tools to clean it up that they could have cleaned it up afterwards. And I'll give credit to you jack, because you're the one who first told me about it. But the studio sound feature on the descript app is almost magical. I mean it it doesn't save everything. If your audio is horrible. You're you're probably out of luck. But if it's a little scratchy, a little zoomy a little distant. It will pump that up and make it sound crisp. And that's why it's called studio so glad Catherine.

Catherine O'Brien  23:22  
I just recently had a audio where the guest was on air pods and studio sound just made it sound perfect. Because you know, you people are trying to do the right thing by having the air pods but they are the apple air pods are not great. They are great for listening. They're not great sound.

David Yas  23:39  
I think I think the old Apple air What do you call an ear buds with the wire and the microphone on the side? That's better? I think, well,

Johnny Podcasts  23:49  
yeah, you just have to make sure it's not rubbing up against your collar. Yeah. scratching sound that's just, it's impossible to get out.

Catherine O'Brien  24:01  
And to Johnny's point, if you if part of your strategy for your business is being on podcasts. It is totally wonderful and great for you to invest in your equipment because you want to sound good, too. It's not just for the podcast, or if you plan on being on more than a couple of podcasts to promote your whatever you're doing your services, your book, whatever. Go ahead and invest in those things, too.

Johnny Podcasts  24:22  
Yeah, you're you're representing yourself. That's the first instance that a lot of people are gonna get to consume it. It's like, Oh, this guy doesn't give a crap about what he's doing. He's sitting at his laptop with sirens going off in the background, like yes, you might be the smartest guy in the world, but I instantly dislike you.

David Yas  24:37  
Yeah, it is. And, you know, we've all talked about how those first 30 seconds are so important, and you can lose me in 17 seconds if the audio sounds terrible.

Jon Gay  24:46  
17 seconds

David Yas  24:48  
or 6818 if I'm in a good mood. Jack, I'll turn over to you in just one moment to lobby a to a new topic out there but I'll add one that is maybe not related, but it has to do at the beginning of the show for sure. One of my pet peeves is when you take the time to do an intro, maybe a nice voiceover intro with some music. And then your music cuts kind of abruptly. And then there's a split second of silence. And then you hear the host talk. I don't know if this bothers anybody else, but you took the time to do the intro. Take the time to edit the podcast so that that music fades out nicely over the voice of the host as the host comes into the show. That's That's what sounds professional. And for some reason, people, maybe it's laziness. Maybe it's like, well, I don't know how to edit Well, you know, 60 minutes watching a YouTube video, you could probably learn how to edit pretty easily that way. I don't know, maybe Am I being cold hearted? Anyone have thoughts?

Johnny Podcasts  25:50  
No, it's it's just, it's what it's those little things where it's like, Don't you care about the product that you're putting out there? Name one piece of really popular, whether it's media or a podcast that does something like that. It's one of those little things where it's, it's going to take a little bit of extra work, maybe you outsource it to somebody say, hey, I'll pay you 50 bucks to make a really cool pre recorded mix for an intro, and then you just have it as a stock file. And it just drops in and it fades out every single time and you just drop your first audio file, right? Is that music starting to fade out? I I edited a podcast, not for one of my clients, but like, third party through somebody else today, where the music stopped abruptly and then it was a three count three full seconds of dead silence before the podcast started. And I'm like these guys are morons. And it's it is really jarring because you say you're driving and then that music stops you go oh, did I lose service what happened? And it's just it's, it's, it's just little things like that, that you just once those are dialed in, you don't have to think about them again. But you gotta they gotta be at the top of your mind when you're starting to put this thing together. Absolutely.

Sarah Burke (Voiceover)  27:03  
The podcast, Super Friends support podcasting. 2.0. So feel free to send us a boost. If you're listening on a newer podcast app, find the full list at new podcast apps.com. Alright, jag,

David Yas  27:15  
Europe, what do you got?

Jon Gay  27:18  
I don't want to go here because it's a dead horse. But so we can be very, very brief about it. But if you want me to give you a second one, it's the Blue Yeti microphone. And that it is the best thing for a bad product is good marketing. I can't tell you how many times I have converted into a new client who Oh, I'm good. I googled it. And I got the Blue Yeti microphone. I spent 100 and 150 bucks on it. It's a terrible microphone. It is poorly made. It is a condenser microphone. So it is built to pick up all of the rear all of the room around you. And we want them

Johnny Podcasts  27:49  
to sponsor our show. Now there

Catherine O'Brien  27:51  
goes our blue sponsorship. I just have to

Jon Gay  27:54  
buy or better mics out there. Talk to any of us.

David Yas  27:57  
Yeah, I had a client who was using one the other day and it wasn't working. And it seemed like the culprit was actually the wire. And word to the wise everyone. Those wires are not all created equal. And a lot of them will they will fail after a few months. And so you know, make sure you have a new one available. But

Jon Gay  28:15  
protip and follow up on that David, if you're buying cords on Amazon, sometimes you do get what you pay for. Look for something that is shielded as opposed to unshielded shielded often will often protect it from other wires. If another wire touches it. If another wire is near it that buzz that route that you can sometimes get shielded cables are better and spend a couple extra bucks on one.

Catherine O'Brien  28:39  
Can I pull back the curtain a little bit and show our audience just a little bit about how deep this blue Yeti feeling goes. Sometimes in my DMs Matt will slide in with pictures of people with their yetis to show me the terrible mic technique. That's That's how passionate we are

Jon Gay  28:58  
about there are there are so many issues with the Blue Yeti. And if I get a podcast ad in spam in my Facebook feed and they're using a Blue Yeti like okay, well you're not you're you're you've lost all your credibility. If you are using a Blue Yeti, use it only for one person use the cardioid setting. It's like that little heart, but it's in the dial and make sure you speak into the side of it and not the end of it. And particularly the side that the logo is on not the other side. If you must use it, you can sound good if you know what you're doing. But tribe of five to 10% of people I've heard on a Blue Yeti sound good.

Johnny Podcasts  29:32  
I'm obligated base the knobs towards you, right?

Jon Gay  29:35  
The logo faces you if I don't have one in front, the

Catherine O'Brien  29:38  
gain is away from you. Okay,

David Yas  29:40  
yeah, but no matter what mic you're using, you do need to know whether you talk into this side of it or this side of it. And so, and I've been guilty that I went a whole month talking in the wrong end of the mic. And until I realized that I said oh my goodness. So all mics are not created equal. The Blue Yeti being the one I have two blue yetis they're in my studio. They're like, on the bookshelf, you know? Yeah, they're their props. You know,

Jon Gay  30:05  
they're great paperweights. When I do a podcast was one of my books. I dropped one on the floor and that it's smash in person was a live presentation. If you have one of these, do this with it and drop it literal Mic drop.

Catherine O'Brien  30:17  
Yes, I am obligated by Parrish ordinance to say boundary, Scott has a great video on YouTube that shows people how to get the best sound they can out of the Yeti.

David Yas  30:27  
But the sad reality is you're there it is. Thank you, Johnny. If you're watching, you can see now it by the way, they look good that that's that's that's the trick. But But the sad thing is there are we've mentioned it before on this podcast, there are so many cheaper microphones that are much better, that are much better than that. And the JAG will give you credit again, Samsung cue to you is what I always recommend. It's almost foolproof, and you plug it in, and it's great. And it's like, typically 60s 60 bucks or so. on Amazon. Johnny earlier you mentioned one that did you Did I hear you say there's a half decent mic out there for like 35 bucks. Do you know what it is? Yeah, I wouldn't recommend

Johnny Podcasts  31:11  
it for hosts. It's more of just like, we got to ship the guest and mic. So it's called the it's called the audio pro x five, it's $35. on Amazon, it looks really similar to this. Again, it's one of those microphones really talking to the side. But in a correct environment when it's just sitting right here and it's plugged in, and you're and you're talking right into it, it gives a very, very good sound as opposed to nothing nothing. Right? That other than that it's part of the solution we arrived to because you know, you know, these podcasts are like that, as a podcast host I'm not expecting you to go, by the way, we need you to send them a $300 microphone, and we're gonna have a walkthrough on how to set it up. And just for every single F it's it's just not reasonable to do that is sort of a happy medium that you can have people do. And again, it's something that gets set off to the side, if they're going on a zoom conference or something that now they have a good looking microphone and their audio is now 10% Better.

David Yas  32:03  
Especially if you're in an industry where your guests are going are sort of professional contacts or allies of yours or people that it wouldn't hurt if you curried favor with them. Imagine how great that is. Not only are you inviting them to be guests on the show, but I'm gonna send you on a microphone. You know, I keep it It's my gift to you. Think of the goodwill. So great.

Johnny Podcasts  32:23  
John, every time they look

Jon Gay  32:24  
at it, I have a I have a I have a client who bought three Samsung Q to us she mails at your guests and it has the mail them back and then accuse had a couple of times say a guest say all this mics really good. And she'll say Well, thanks for coming on the podcast. Keep it? Yeah.

David Yas  32:38  
Yeah. See, I would always say keep it because it gives me a stomachache, thinking of forcing those poor people to put it back in the box and put the post. FedEx Oh, God, I don't want to do that.

Catherine O'Brien  32:53  
This is your plan? Yep.

David Yas  32:54  
Oh, great. New Orleans term, Catherine. At the end of the show, we'll tell you what it means. Matt, you are you're up for our next topic. If you have one.

Matt Cundill  33:07  
Yeah, it's the I don't edit crowd. People who don't edit their show. I just, I don't under anything you can record, you can make better, so why not take the opportunity to make it better? I don't put

Jon Gay  33:24  
my podcast to sound like it was a natural conversation. And I think that I think that if they I think that if the conversation. Just excellent. You had you know, a lot of you know,

David Yas  33:34  
well, you know, you know, ya know, I mean, you know when you. So Matt Well, could you describe your style? Are we talking every because Okay, so we'll mention the descript app again, which by the way is no longer perfect. It's still good, though. But um, but it will it will transcribe your file and it will automatically take the USB and arms out and other filler words that you would like. But Matt, tell us why is there ever too heavy a hand or you try to try to take out all sentences, all filler words, tell us about.

Matt Cundill  34:09  
So when I added I like to take out all the unnecessary words. So there's quite often a lot of people who will start a sentence and then stop halfway and then start a new sentence. And the number of times that happens is kind of amazed because people are filling the air before they complete their thought. And then they complete their thoughts. There's lots of things you can do. As likes, you knows, all those things can go. I don't use descript. I added a lot by hand, but a few people around here do use descript and really do enjoy the tools that come with it, which will automatically sweep those away. I know that there's a lot of people who do a YouTube show like this one, for instance. We're doing that right now. And then they take and just put it up in a podcast form. I edit this by the way, there's not very much to take out because we're relatively seasoned pros. I'm

Johnny Podcasts  35:00  
because of the recurring invoice I'm getting every week.

David Yas  35:05  
Money well spent. Yeah.

Matt Cundill  35:07  
But there are parts of it. For instance, we will I will take out things that are unnecessary. There's very little that is unnecessary in this show. But we do run it through, we do remove some things. So the audio, you have to make an audio experience for people, as opposed to if you're doing a live show, it's much different when it's in audio form. And I think you owe it to your audience to clean it up a little bit.

Jon Gay  35:29  
It's a matter of respecting yours respecting your audience's time. If you leave every item in there as a general rule, when I take out hums and ahhs from a podcast, it's about 10% of the podcast, a 60 minute podcast will be 54 minutes that I've done a 30 minute podcast 27 On average, you know, your mileage may vary. But do you respect your audience enough to give them the three or six minutes out of their day back? We're all so busy these days? Or do you just expect them that whatever, they'll just give you that that as much time as you ask them for?

Johnny Podcasts  35:58  
Can I give a non editing example and a visual picture? Oh, great. Oh, what you're looking at here is a multitrack. So V one is the person that is not speaking v two is the person that is speaking. So all the scribbles is them talking, these little lines that you're seeing here. Are me as the host going, yep. Hmm. Yeah. Yeah. Take all that out. Just let the person talk. It is it is it adds nothing to the podcast for the listener to know that the host is actually listening and responding going. Yeah. Yep. Yep. And you can do that very easily just by muting all of this if you're editing and multitrack. And that alone saves a ton of time, because it allows the guests to just talk unimpeded without the host jumping in and going. Yep, I understood that. Yep. I understood that that's a given, we know that you as the host are listening to the guest. So that's,

Matt Cundill  36:54  
did you just draw that now? Yes. Well, that was well done. I know, one of the things I was gonna suggest is that we is telling people to not talk over one another. Yeah, but it doesn't bug me too much. Because we can edit just in the fashion that you showed right there.

Johnny Podcasts  37:10  
Yeah, and there's a lot of stuff, there's coughing, you're clearing your throat, your phone starts buzzing, all of that stuff that can all be removed prior to the actual edit. And that's, that's getting more into the technical weeds of things. But it's good practice as a host, when you're going through and recording an episode, as your guests is talking just you can just sit there quietly that you don't need to kind of fill the air or the pauses with Mm hmm. And maybe that's just something you have to think about and consciously change. But that will improve your speaking ability as a host if you're able to do that,

Jon Gay  37:41  
that also speaks to style was an editor to I believe a few of them, I'll take most out to your point, Johnny, but I'll leave just as a just as a change of pace for the listener to hear a different voice every maybe every couple minutes or so. But not but I'll leave a few of them.

Johnny Podcasts  37:55  
Or laughs leave laughs in there. That's That's sure a natural one. So if you may say something that makes you laugh, or the person says a joke, and you cut that out, and it sounds like the joke bombed and the friend use less than go, Ooh, that was that sucked.

Jon Gay  38:06  
But when somebody laughs at the end of a laugh is usually a deep inhale. Don't cut it out, but but lower the volume on it significantly.

David Yas  38:17  
Yep. So Johnny, I think you're brilliant. We all do. But I am going to push back on you a little bit on this one. And here's why. Because I think if now if someone is is in this telling this tale, and it's something emotional, then yes, I think it's the job of the host to shut the hell up. And just and just let this that story unfold as the person is telling you, but great podcasts are usually great conversations. Conversations have rhythms, rhythm, a rhythm that is sometimes like a like a drumbeat almost carried on by the other person. And sometimes it is just saying filler words. And so I think it's okay, now, there are there are exceptions to every rule. And if someone has I used to do this, I used to, I used to say, right, right. And then I noticed I have said right about, you know, 1000s and that was is like a nail through my brain. So if the person has a crutch word or a crutch, filler word, but there's nothing better than than hearing two hosts that are like, kind of simpatico. And it's like, so, you know, I went to the grocery store the other day, and I was like, yeah, and oh hungry again. No, I and so maybe they're interjecting like a word here or there but if it's it's moving the conversation for word sometimes it's so anyways we need not I heard I agree with this but

Johnny Podcasts  39:35  
in that instance Yeah, it's like a call and response type of thing. It's like oh, by the way did you read you know Atlas Shrugged. If you mute that out did they read Atlas Shrugged yeah leaving in a yet I totally agree my I was really only talking about useless yeses and recall where it's just they're kind of are just acknowledging that they're listening and and I but I totally agree with your point of it. It should be a conversation. And that all really comes down to style.

David Yas  40:04  
All right, we're friends again, Johnny, you're the best. Let's see, Catherine, you disappeared from the screen for a moment. We're glad to have you back. Would you like? Would you like to throw in a topic?

Catherine O'Brien  40:16  
Sure, I had to put some more coins in the old internet meter. Sorry, I didn't. Because I'm so up to date, I'm going to come out with this one. And that is. And I'll just start off by saying Matt has been a total mentor on this issue. And that is if you have something that is evergreen content, do not be shy about set, promoting it again, sharing it again, it can be relevant again, if you have something that if there's something in the news, if you treat your your appliances, topical, that is how you're going to be able to know what people are talking about, and be able to present your podcast episode again. Now, this is not the same as just you know, like my

David Yas  41:01  
Well, we talked about technical issues. And Catherine, you have failed. Sorry, sorry. Now, Katherine did close in beforehand that she was having internet issues. And so we will, we can get back to that.

Matt Cundill  41:16  
I'll pick, I'll pick it up from there if you want.

Johnny Podcasts  41:19  
And it just went right out the window, what's going on? got mad pick up that football,

Matt Cundill  41:24  
a lot of people just will mark it episodes once. It's like the week that it comes out. And then they never marketed again, they think it's the only time people are going to listen to it is that weak. And the fact of the matter is that 40% 47% of your downloads are likely in your back catalogue. So why are you just marketing the episode you put out this week? Go backwards and spend a little time every day marketing your old episodes, think about your episodes as milk. At some point, it expires and the content expires and you don't need to market it anymore. But if there's stuff that's still relevant, you know, from six months ago, promote it as if it were new. And I know that there's a few classic rock radio listeners amongst us here. Looking at you, David, the most Oh, yeah. But but you know, that's I mean, somebody is gonna listen to the Eagles Hotel California for the first time. somebody's listening to Blue Oyster called Don't fear the Reaper for the first time. It's still relevant. It's still good and is still being played and marketed as if it were brand new. Sounds good. So yeah, when you arco things more just once constantly do it.

David Yas  42:33  
I totally agree. It's one of the great things about this medium. Don't forget, it is a library, it stays there. And it's not like a daily radio show where we're talking about what the temperature is at 7:30am. It's, it's good stuff that you're going to want to hear later. My question to you, Matt, is would you ever I had some had some have clients that say, oh, you know what, I didn't come up with a, an episode, you know, this week or this month? Can you just rerun the one I did last year on this subject? So would you repost it to the feed? Or which because usually I say, well, there's kind of no need to do that. It's already on the feed. But what do you think about that?

Matt Cundill  43:12  
Yeah, you can go ahead and put it at the front, because I think you'd get the notification. That would be that would come out and it sits at the top and it's what does sit at the top of the feed is the most important. Yeah, but why don't you spend some time coming up with some marketing tips to market the older episode? Right?

Jon Gay  43:31  
And you put your downloads for that episode one place, I get a second McCaslin said about Matt. Matt is the master at this. I think I came on Matt's show and must have been two or three years ago. Every once in a while I get a notification on Instagram. You know, Matt has tagged you in his story. And it's like, hey, check out my episode with Jack and I'm like, cool, let me repost it. Let me set to my audience every time

Johnny Podcasts  43:50  
and you're like don't repost that. I've learned so much in the past three years, I've sound like an idiot.

Jon Gay  43:54  
So that's my new at all in 2019. That's never gonna change or anything. Yeah.

Johnny Podcasts  43:59  
Okay, so, so yes to all. You as the listener, or the viewer might be saying yourself, but that's just so much work to just constantly coming up with new marketing material. A really easy way to do this, and I live on Twitter slash x. A great way is to be following the people that have come on your podcast, have them follow you be involved in those conversations. And if you come across a tweet or a post, whether it's on Instagram, Facebook, whatever, where you see something relevant, where you're like, Oh, we talked about that in the podcast, grab the link, throw a comment up there be like you and I, we I remember talking about this in our podcast episode. It was great. Not now, before what you're doing is you're marketing your older episodes to your existing audience. Yes, a percentage of that, of that. Demographic may not have heard the episode that we're talking about. But now you're reaching an entirely new audience of those people who are specifically interested in that person in that subject. Here's something brand new. That's relevant. By the way, I have a whole library other cool shit that I'm doing there to boom, constantly be doing that stuff to admit it may come out I was that annoying maybe don't do it all the time. But that is a good way to easily do that we're just copy and pasting a link.

Matt Cundill  45:11  
We also made a terrible assumptions by the way that everybody's been listening from the beginning. And we all started with zero. Yeah. And I know somebody said, oh, yeah, I just discovered your show last year. I'm like, just last year where you been? Like, but no, this is why we do the marketing, right? Because people are becoming introduced to the show on an ongoing period. At the same time, you have to remember some people likely dropped off as well. Maybe you became, you know, maybe they found other things. Listen to

Jon Gay  45:37  
Matt, you want to share your birthday hack? Since you just did it for Dave's. Oh, you like

Matt Cundill  45:40  
that? Do I love it? It's a it's a great one. And what it is, is when it's somebody's birthday on Facebook, and they were a guest on your show. Hey jag Happy birthday, and thanks so much for coming onto my podcast. And then you put the link of the podcast on that. Because there's no better audience than the people who love jag and they're all saying happy birthday, and we'll see it. And this Oh, Jack was on a podcast. I'd love to listen to that.

David Yas  46:04  
That's genius, Matt, because there's there's so many people like my you mentioned me as a guest finish up my birthday was last week. And like everybody else on Facebook, I hear from 200 people who I never hear from the other 364 days of them. But if they see this, you know, it's in my feed. So they see it. Oh, he was a guest on a podcast? Well, maybe I'll take a listen to that. Sure. And you and now you've got hundreds of people who are completely unfamiliar with your show, tuning into your show for a reason. And then to kind of continue the thought from before the dream new listener is the one who says this is a pretty good show. I'm gonna go back and listen to some old ones. And so yeah, I would suggest, and I'm guilty of this, I'll say on the pot. Oh, you know what, we talked about this on a pod? You know, last year we did about Cyndi Lauper, you know, whatever. And then I just leave it. Really, if you're doing that, right, you should say check the show notes. We'll put a link in there. So you can just go with one click and go listen to that back one. And then maybe to finish the thought, I don't know if anyone has further thoughts on this. But one of my pet peeves is when the host assumes the listener knows everything, they're talking about every little inside every little inside joke. So like the, you know, the CO hosts, you know, brother is named Peter, and he's a ne'er do well, and you said, Did you hear from Peter again? And as a new listener, I'm saying, What the hell is Peter, like? Just remind yourself that the whole goal is to get new listeners. So don't refer to things offhand that little inside jokes now. It's okay to have recurring themes in the pod that your your listeners enjoy. But you know, what, some restraints on that. Anyone else? Find that at all?

Johnny Podcasts  47:49  
I think it's a great. Yeah, I Yes, I don't have a ton of experience with that, just because, again, a lot of the stuff that we weren't will work on different stuff. But the way that I relate to to what I'm working on is, as a host, it's a great way to approach how you speak to your guests, or how you interview your guests assume that the audience knows absolutely nothing. They're not an expert, in what the subject matter is for today's episode. So what I like to call out is dumb questions first. So you're asking the guest, who is an expert in their field? And you're like, I'm so sorry, I need you to dumb this down for me Don't say because the audience doesn't know I need you to dumb this down for me, because I have no clue what this is, what is x? What is y? What is the and then that we can use that as a base layer to get into sort of the nitty or grittier, more detail getting into the weeds for lack of a better term of of the conversation? So that is another way you can implement that.

David Yas  48:43  
Yeah. And that happens all the time. You know, a guest will be like, well, you know, I'm a big fan of Lucinda Gordon. And, you know, when I, when I think about what she teaches, and it's like, I've never heard this person and so that's a genuinely dumb question. Maybe? I don't know. Maybe it's somebody famous that I'm supposed to know. But if your instincts tell you, one of my listeners probably not gonna know who the heck she's talking about right now. Like, stop them. Ask Kate just

Jon Gay  49:09  
Case in point an hour before we recorded this podcast, but am I financial clients was doing a podcast and the the topic was a great topic. It was if you're getting divorced, what does that mean for your mortgage? Fantastic topic, very, you know, but the guest started getting into all sorts of rules and laws and things that that unless you were a mortgage broker, you wouldn't know what what the heck he meant. So the host to her credit, stopped down and said, No, no, no, let's back off here. And a lot of that is going to end up on the cutting room floor. And we're going to keep the part that is congruent for a layperson by again, me or the host or the audience to follow.

Johnny Podcasts  49:46  
Yeah, and it's a good from the guests perspective, too. If you're someone who's guessing on other podcasts because you're a subject matter expert, you should be able to dumb down what you're talking about into very simple terms. Like you're talking about jag like with the Like so what happens in the divorce? We're obviously splitting up assets, blah, blah, blah. You know, who does a really good job of that is Elon Musk Elon is is smarter than all of us combined. Obviously, you're

Jon Gay  50:10  
such an Elon scan here.

Johnny Podcasts  50:12  
Not all the way not all the way. You can't, I'm my personal opinion, you can't fool you can't please anyone up on that pedestal. They're not everyone is the Savior. Anyways, he does a very good job specifically at making very complex subjects that he talks about whether it's building self driving cars, whether it's the satellite thing, whether it's whatever he's trying to do, in the very basic terms, if you go listen to him on Rogan, you can tell that he is way smarter than Joe, obviously. And that he's trying to break it down to him in very simple terms. And for the rest of us who have who are way lower on that IQ spectrum, we can begin to sort of fathom what he's talking about.

David Yas  50:50  
We've got, we've got time for maybe a couple more topics. Johnny, you're next at bat? Do you have something new for us? Or

Johnny Podcasts  50:58  
I'm gonna bump it to Jag? Okay,

Jon Gay  51:00  
I I'm swinging and missing on this one. I think we're getting close to wrapping up anyway.

Johnny Podcasts  51:04  
Catch it and carry it. Well,

Jon Gay  51:08  
I can't I can't hold the ball at this point.

Johnny Podcasts  51:10  
Afterwards, back ask another question, Catherine.

Catherine O'Brien  51:12  
No. Let me be here.

David Yas  51:16  
I have. I have one. Oh, you go Matt. And then and then I have one that may take us to the end. Go ahead, man.

Matt Cundill  51:24  
Just show notes. Just they're too short. Stop wasting that opportunity. It's a good opportunity to for some SEO apps. I know Google probably takes it takes a good sharp look at this too. Don't skimp on your show notes. I've seen one podcast company that just puts Please rate and review the show as the show notes. Which I think that that breaks two of our rules, actually. All at once. But yeah, don't skimp on the shownotes.

David Yas  51:54  
Matt, do you have template show notes that that appear? In every episode? In other words, you know, just specific to the podcast, not to that particular episode.

Matt Cundill  52:04  
Yeah, there's a little cut and paste action that goes on towards the bottom. And I know that hosts like Buzzsprout actually have like shownotes footer area, I think Lipson may as well, where you can have, you know, some of the information that you're repeating every week appear at the bottom of the show notes area

David Yas  52:21  
on YouTube as well. Yeah, that's, that's a good tip. Because

Johnny Podcasts  52:25  
you shouldn't sorry. No,

David Yas  52:27  
I just quickly, I was just gonna say if you're wondering why, you know, your podcast is about aluminum siding, and nobody's finding it. Maybe in the show notes. It should be it should mention something about aluminum siding. You know, I mean, it's obvious, but people, those show notes are searchable, obviously. So Johnny,

Johnny Podcasts  52:44  
the aluminum siding podcast market demographic is crazy. Hell

David Yas  52:48  
yeah, man. What I was gonna say is that like, I'll 10 minutes.

Johnny Podcasts  52:52  
If you want specifics of like, what what we're talking about in terms of what should be defaults in your show notes, somewhere where people can follow you on social media, links to the guests on social media, whether it's their company them on social media, links to what was discussed in that episode, whether it's like, oh, man, this book really changed my life. Well, what if I really want to find the book? Oh, it's really easy. It's tappable. In the show notes, I can order it on my Kindle, boom, I now have it. And then the last thing would be either an email for people to get in touch with you, or some like links specifically to like, hey, tap this to, to follow the show or leave a review something some something where the call to action can an action can be taken

Matt Cundill  53:31  
links to the transcription

Johnny Podcasts  53:34  
or your website, podcast website.

Jon Gay  53:36  
That's a good one too. I want to I want to risk opening Pandora's box here. But I have started using in limited ways, chat GPT for shownotes. If you are not a writer and hate writing, the free version of chat GPT now will let you train it on your own voice in terms of how you speak and what your cadence is as you write. And you can tell that you can if you get a transcript of the podcast, below is a podcast transcript. Please some please write show notes for this podcast in my voice. You have your show notes. And then you can say hack here. Please give me 10 key words from this from this podcast in one paragraph separated by commas, copy paste in your podcast app done. And again, don't don't just blindly do this you're gonna want to prove and tweak everything but it can be a massive time saver chat GPT For show notes

David Yas  54:27  
that you have checked up choose a good spot for this because you're not writing a short story worthy of like, you know, Stephen King or Robert Frost. It's your writing show notes. You just want the info there really? I mean, you want it to be correct but I'm with you. That's a good tip. Jack and the Graham

Johnny Podcasts  54:45  
the great thing behind that Jack. Just final thing on is once you do that two or three times the the the bot learns how you like it, and then you can continue to give it rules don't ever put. Don't ever use words like tune in now. Don't Never use words like follow subscribe to the show only use the words follow. And you can get it to a point where it is literally just like dropping it into the chat box. And the prompt is away and you're getting it really quickly. It does take some work, it is hard to get what you want specifically. But once you figure out the key to that with chatty beauties, you have to ask it the correct thing, you have to tell it exactly what you want in as much detail as possible and constantly be refining it, for it to be able to understand what you need.

Catherine O'Brien  55:27  
And we're at risk of getting kicked off. Once again, if you're you or your client has an email list, because email lists are extremely valuable have a link in the show notes for them to get on for a listener to get onto your list.

David Yas  55:41  
Here here. We're not going to have time for my Last topic, which drives me sure after a while, but just please make sure you listen to your guests and what they're actually saying. And react to that and ask questions about what they're actually saying. Because you'd be amazed how many people miss that and Miss turning a great conversation into just you no problem. Anyway, it is time for the Superfriends to return to the Hall of Justice. So the Fortress of Solitude or McCleary is barred down the way if you guys want to come by. But let's let's sign off and say farewell Matt, you want to start with that please?

Matt Cundill  56:16  
Matt Cundill the sound off podcast network based out of Winnipeg, Canada.

David Yas  56:20  
Catherine before your internet cuts out again. I think we've got a few good seconds here. Guess who's

Catherine O'Brien  56:25  
gonna be the owner of a brand new router by the next time we see each other. This is Catherine O'Brien signing, signing off from Baton Rouge, Louisiana.

Johnny Podcasts  56:35  
Jonny, follow me on Twitter at Johnny podcasts. And Jack

Jon Gay  56:40  
John Gay jag in Detroit podcast social media is jag in Detroit website is jag in detroit.com.

David Yas  56:47  
And I'm David Diaz at the Boston podcast number gets pod 617 dot com. Thanks so much for listening all we'll see you next time on the podcast, Super Friends in pod we trust.

Sarah Burke (Voiceover)  56:57  
Thanks for listening to the podcast Super Friends. For a transcript of the show, or to connect with the Super Friends. Go to the show notes of this episode. Or go to sound off dot Network.