Cruising Ontario: How Le Boat is Redefining Cottage Country
Lisa McLean, Country Manager of Le Boat Canada, talks to Andrew Siegwart about the company’s rapid growth and the increasing popularity of boat-based vacations in Ontario. Lisa shares her career journey in tourism and explains how Le Boat offers a unique, accessible luxury experience on Ontario’s historic waterways, including the Rideau Canal and Trent-Severn Waterway. She highlights shifting travel trends, with more travelers seeking DIY itineraries and authentic local experiences. Lisa discusses Le Boat’s appeal to multi-generational families, corporate groups, and international tourists, emphasizing the ease of use—no boating license required—and the strong support from local communities.
Andrew and Lisa cover Le Boat’s economic impact on small towns, partnerships with local businesses, and the importance of digital marketing and influencer engagement. Lisa also shares hidden gems along the waterways and encourages Ontarians to explore their own backyard, underscoring the collaborative spirit driving Ontario’s tourism industry forward.
Forward Motion thanks its partners for their support of this show:
Ontario Travel & Tourism Monthly
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