The Unfiltered Forum: Ontario Tourism’s Fight for Economic Relevance

Ontario tourism creates jobs, drives exports, and strengthens communities. So why are we still fighting for recognition as a strategic economic sector?

In this episode of Forward Motion, we launch The Unfiltered Forum with a candid conversation about Ontario tourism’s case for investment. Our host, Andrew Siegwart, welcomes Michael Crockatt of Ottawa Tourism, Megan Knott of Tourism Kingston, Paul Pepe of Tourism Thunder Bay, and Dr. Jasveen Rattan of the Ontario Restaurant Hotel & Motel Association (ORHMA) to challenge assumptions and debate what our industry needs to grow.

We explore why strong visitor numbers don’t always mean healthy businesses, how rising costs and workforce shortages are squeezing operators, and where investment in transportation, education, and business events could make a meaningful difference. We also ask whether our own messaging and coordination are helping governments understand tourism’s full economic contribution.

As we prepare to bring our industry’s priorities to Queen’s Park ahead of Budget 2027, our panel shares the changes that would matter most in their communities.

Join us as we examine the opportunities ahead—and what Ontario stands to lose if we fail to invest.

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