The Traveler’s Pulse: Understanding Ontario’s Tourism Moment
Andrew Siegwart explores the current state of tourism through a conversation with William Schatten and Alex Mazanik from Context Research Group. The researchers dive into traveler sentiments across Ontario, the United States, and Europe, revealing how geopolitical tensions, economic pressures, and changing consumer priorities are reshaping travel decisions.
The duo revealed insights, conducted in partnership with Destination Ontario. including a decline in Ontarians' enthusiasm for US travel, driven by political concerns and cost-of-living challenges. Conversely, European travellers view Canada as an attractive, distinct destination aligned with their values. The discussion highlights the tourism sector's resilience, with operators focusing on sustainable growth, local experiences, and community well-being.
The episode also introduces the Ontario Travel and Tourism Monthly, a new data tool designed to provide real-time insights for tourism businesses. Guests William Schatten and Alex Mazanik ended the show by sharing their personal off-the-beaten-path travel recommendations.
The episode also introduces the Ontario Travel and Tourism Monthly, a new data tool designed to provide real-time insights for tourism businesses. Guests William Schatten and Alex Mazanik ended the show by sharing their personal off-the-beaten-path travel recommendations.
Ontario Travel & Tourism Monthly
https://www.crg.ca/ontario-travel-tourism-monthly
Promo code: TIAO
https://www.crg.ca/post/eu-traveller-pulse-survey-results
US Pulse Studies Results (Wave 1 & Wave 2)
https://www.crg.ca/post/us-traveller-pulse-survey-results-wave-2
