Tomorrow's Tourism Talent: Challenges and Opportunities in Education

Dr. Chris Gibbs from Toronto Metropolitan University joins Andrew to explore the critical challenges facing tourism talent development. Drawing from his extensive experience, Gibbs discusses the evolving expectations of students, who are increasingly motivated by financial stability and career growth opportunities.

The conversation covers the shifting dynamics of workforce recruitment, highlighting the need for employers to adapt to a new generation of workers who prioritize work-life balance and clear career pathways. Gibbs emphasizes the importance of work-integrated learning, introducing the Jumpstart initiative as an innovative approach to early student recruitment and engagement.

Against the backdrop of funding challenges in post-secondary education and declining international student enrollment, Gibbs advocates for reimagining tourism education. He suggests focusing on core skills like service, leadership, and sustainability, while telling compelling stories that attract talent to the industry's diverse and dynamic career opportunities.

Forward Motion thanks its partners for their support of this show:

Ontario Travel & Tourism Monthly

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